How Artificial Intelligence Is Reshaping Email Marketing [INFOGRAPHIC]

The use of artificial intelligence (AI) technologies gives a whole new experience for email marketing audiences. For consumers, it means receiving only the most relevant and useful marketing messages instead of being served with random, pervasive, and annoying ads that no one wants to see or read.

Meanwhile, your day-to-day tasks as email marketing professionals become lighter and easier to manage as AI enables you to filter through your lists, track how many people are opening your emails, which time of the day they’re reading your emails, or identify the type of content that’s giving you highest engagement.
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Your AI software does all these and more because of its capability to glean volumes of data from online users’ activities. As AI translates these data into more actionable insights, you can then come up with email marketing campaigns that convey the right message to your customers as well as reduce costs for your business.
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Read through our infographic, which highlights the role of AI in redefining the brand of email marketing for consumers and businesses alike.​

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