Ghostwriting Web Articles

DIGITAL MEDIA GHOST
Ghostwriting

Ghostwriting web articles can be a great way to establish yourself as an expert in your field, whether you are an established writer seeking to branch out into new areas or you’re just getting started and want to build up your portfolio of published work and related industry experience.

​Not only can ghostwriting a web article boost your reputation, it also allows you to build relationships with people who will be happy to see your name again when you pitch them more original content down the road.

---

What makes these articles different from blogs? 

• They’re usually longer – anywhere from 700 to 1000 words, whereas the typical blog post is only 300
• They’re often more formal in tone, as they are meant to reach a broader audience than just those already following the company blog
• They may require more research as they are often more fact-based than opinion-based

This type of work allows you to showcase a different set of skills than writing ghost tweets, for example. You won’t be able to claim credit in the traditional sense, but you may be able to negotiate portfolio excerpts into your contract for the sake of getting additional work.

Ghostwriting articles is a very particular skill that many busy CEOs are more than happy to pay for, but you have to know how to find them (which we'll cover next time) and be prepared for the weirdness of seeing your work bylined by someone else. Once you get past that, you’ll be on your way to a solid career as a ghostwriter.

​Help your business promote itself with a ghost!

---