Ghostwrite the Perfect Blog Post

by Cris Yeager
DIGITAL MEDIA GHOST
Ghostwriting

Ghostwriting is a good way to craft your message and keep your readers engaged without having to spend time searching for the right words. There has been a dramatic increase in ghostwriting in recent years, especially among journalists and content creators. After learning to write perfect blog posts, you can write for others for pay and increase your earnings substantially.

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You don't just naturally know how to write a great blog post. You learn how to structure the perfect blog post as you go, and ghostwriting is one of the most important tools. When done correctly, your content can be seen by more people and lead to a better ROI, but if you mess up it won't sound genuine and will probably not get as many readers. 

The following guide will show you how to ghostwrite a better blog post. We will discuss how to structure your post, what kind of language to use, and how to keep your reader's interest. When you are done with this guide, you will be able to write a perfect blog post each time.

Blogging still matters
Blogs are important for many reasons. They allow you to build an online presence, share your thoughts and ideas with the world, and make connections with like-minded people. It can also be a great source of income if you know how to monetize your blog. However, you must learn to write a better blog post before you can start earning money from ghostwriting.

The skills to write a decent blog post aren't necessary, and after you've mastered them, you can start right away. The process of ghostwriting a blog post for someone else differs significantly from writing your own. This definitive guide will show you how to ghostwrite a perfect blog post for 2022! Let's get started!

Structure everything writable
To ghostwrite a better blog post, you need to understand how it is structured. It will have a beginning, middle, and end, just like any good story. For the structure of a blog post, there needs to be an introduction, a body, and a conclusion. There's so much more that goes into writing an excellent post. In the way you build a blog post, you have to have an organized structure, tailor your message to appeal to the reader, and keep them interested throughout. 

Here's how to make your blog posts a little more thought out:

• Plan content: Content planning is crucial when you're writing a blog because it provides direction and helps you focus on what you want to say. Think about what your clients are commenting on or asking about, or check online for trends related to your topic to find relevant topics and angles. 
• Intentional writing: In other words, know what you want from this blog. Otherwise, don't expect the same old story. How did it make you feel? What did you learn from reading it? They probably feel informed or empowered. Responsive? Excited? Something else, something different? 

To write an excellent blog post, use the guide below!

What a blog post consists of
The headline is the only chance you have to create a positive first impression, so you should write a headline that's both informative and exciting to draw a potential reader in. A good blog post should also have a captivating introduction, which outlines what the blog post will be about. It should be well-organized and structured, supporting any claims made in the introduction. To conclude, end your blog post with a strong sentence that will have readers thinking about the subject for days.

Nevertheless, there are always other factors to consider and reasons to consider them! Here's EVERYTHING you need to know!

A catchy headline
The headline of your blog post is important for a few reasons. First, it's what will draw readers in and make them want to click on your post. Second, it sets the tone for the rest of the post. And finally, a good headline will help improve your SEO. So how do you write a great headline? Here are some tips:

• Using keywords - Transform them into a viable sentence by using only the most relevant keywords.
• Title length - Headline characters should not exceed 60 characters.
• Writing uniqueness - Instead of being generically clever, make your headline clear and interesting.
• Easy readability - You want to keep it short and simple so your readers won't get bored.
• Prepare - There are free programs online that can help you formulate a headline and research keywords related to your topic.  

SEO meta description
As a ghostwriter, you need to be aware of how to write for SEO and how to create content that will help your client's blog rank higher in search engine results. This can be a tricky balance to strike, but it's important to understand both aspects of writing if you want to be successful. Here are a few tips to help you write the perfect blog post:

• Keywords and/or keyphrases - Include your keywords here as well. Use only the important ones from the headline.
• Description length - Use just one or two sentences, but make sure they include the most important details.
• Summary or conclusion - Write a paragraph that encourages readers to act.
• Prepare for it - Make your meta description as readable as possible.

Byline or author
Include an author or business byline if asked to do so. Tips coming below:

• Who wrote it - As a ghostwriter, you're providing information that comes from your client.
• Categories or tags - If your blog has categories/tags, make sure you mention that.
• Date is written or updated - Add a date to your post to let readers know if the content is new.
• How to prepare - Prepare links anchored to both the client's name and category.

Descriptive introduction
Provide a detailed description of the headlined topic in the introduction. Include the problem to be solved and only a slight solution to not give away all of the information. Here are some neat tips:

• Problem or conflict to solve - Why is this important? Consider some possible consequences of not understanding the concepts.
• Length of introduction - The information should be split into two paragraphs to ensure maximum effectiveness. One for initial viewing, which contains the problem readers have, and one to convince the reader to keep reading.
• The solution to the problem - Towards the end of the second paragraph should be the proposed solution to the problem. A slight call-to-action can be included here, but don't give away the whole explanation. You want viewers to read the entire post.
• Preparation - Make your introduction as informative as possible.

Detailed body content
The body content should be so full of information there's no room for anything else. Break it down into sections to explain each point. Tips are below:

• Detailed description - The first paragraph of the body should summarize the topic of the blog post.
• Issue - It is important to mention the problem in the second paragraph.
• Sub-headlines - Group related information together by using headlines to create logical divisions in the content. This improves readability.
• Lists and/or bullet points - Here is the most common formatting when writing. Whether you use it for headlines or actual text, if you use bullet points, do so for your whole article.
• Answer - The last paragraph of the article should provide a solution to the problem discussed.
• Prepare - Plan out and write an outline with detailed content and stay organized.

Call-to-action conclusion
The summary should be in a call-to-action style paragraph or more that prompts the reader to take action. More tips:

• Assurance - Assure the reader that the solution is the best possible option for the problem. Include any tricks or bonus tips.
• Call-to-action - Prompt the reader to take action and fix their problem.
• How to prepare - Craft a summary that convinces the reader to use your techniques.

Media inclusions
Tools like Canva can help to create your blog post more visually appealing, and this may help draw readers in. In addition, infographics or videos can be added to make the text more interesting. Utilizing social media platforms to share your blog post can also help to increase the views, for example by creating a Facebook page about your blog and tagging people or organizations. Do not forget to include social media share buttons. This way, the reader doesn't have to take the time to copy and paste your URL into the share link of their social media account. For an example of this in media, you could look at:

• Add images or videos as a means to break up the text and add visual interest. People are more likely to read longer articles when there are attractive visuals to look at. 
• Use infographics to simplify and convey complex information. 
• Make your blog posts shareable by adding social media buttons. 
• Install useful plugins for your blog posts that add functionality like a Twitter feed or an RSS subscription button. 

There are so many options here! You could even make a poll on Facebook and embed it in the post. As a general rule, add an image before or after the introduction and break up the body of the post with visuals if necessary between 300-400 words.

Awesome bonus tips
A useful piece of advice is to make sure your layout is set up with a standard L-formation where all text and images are aligned to the left-hand side of the page, as this is the direction readers tend to scan. Considering this advice, another valuable suggestion is to make sure that all of your keywords or keyword phrases are in the introduction and first paragraph of the body. This ensures that search engines that crawl the page can find them and this will help your rankings.

So not only do you need to consider what the content is but how long it is! Generally, blog posts are between 300 and 500 words, but you can go up to 1000 words. Anything over 1000 words can be considered a guide or article. Make sure that no matter how long your blog post is, the information is clear and informative. 

Read over your blog post to make sure you've found all mistakes, especially spelling errors and grammatical errors. The best way to proofread is to read your draft backward. You will still understand what you're reading and you will be able to catch mistakes that you might have missed when reading normally. I also recommend editing and cleaning up the blog post with the free feature of Grammarly! 

Once everything has been corrected, follow these final steps:
Upload or copy your blog post to a platform like WordPress or Medium so that others can easily view it. If you already have a blog on your website, don't forget to link it in the navigation. 
Your blog post should be shared on social media using various hashtags (use hashtags with keywords too). By being available on multiple platforms, you'll gain visibility across the web and may gain new followers or customers that you wouldn't otherwise have encountered.

Conclusion
Here are some highlights of what you learned:
Try to keep your blog posts concise and engaging, as people these days tend to have short attention spans. In your post, make sure you deliver your point and catch the readers' attention by using a compelling title. Ensure that you write with a clear, succinct, and straightforward tone. Utilize various storytelling techniques to engage your readers. Reorganize content by breaking it up with visuals such as pictures, videos, and infographics, or upload your content to social media platforms and connect with a broader audience. Always double-check your work before publishing it! 

Keep in mind a few important things. First, figure out who your audience is. For whom are you writing? What are his or her interests? How can you reach them? What's the point of your blog post? It’s your decision as to whether you’re trying to inform, educate, or entertain readers. When you’ve decided what you’re aiming for, start crafting your blog post. Be concise. Use strong verbs and an active voice. Captivate your readers by providing interesting anecdotes and stories. Additionally, include a call to action at the end like this one below.

Looking for some guidance as a ghostwriter or are you just getting started and want to improve your techniques? We have you covered! Learn more by reading our other blog posts!

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