Does influencer marketing work?

by Ivan Serrano, Guest Contributor

If you’ve been on Facebook, Instagram, and Twitter and plagued with Ryan Reynolds ads of Toon Blast, then it might have donned on you the importance of influencer marketing. For the most part, we all might be wondering how much the company has paid for the advertising. However, it is downloading that speaks for them. Most wonder what the fuss is about and download the game; wouldn’t you like the same to happen to your brand?
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Influencer marketing is worth looking into.

Your brand may not have an app that they wish for people to download, but the attraction remains the same. If you hope to have, more people signing up for your brand, albeit for a trial period, influencer marketing might be the approach to try. The difference, however, is that Toon Blast has a somewhat globally known celebrity. With influencer marketing, you need only find someone with a high following on social media that aligns with your values.

Before going off to look for someone to be the face of your brand on social media, there are cons that you may need to be aware of. Unlike other mediums of advertising, you cannot entirely control the messaging or the influencer. They may one day talk about your brand and the next about something completely different. You could be a beverage but on their next post shows reviews of lawyer car accident hotlines to call.

The above example is not to discourage brands from approaching one. It is to ensure that one undertakes due diligence to establish who is a better placed to represent the product or service. You will also need to choose the medium where most of your audience interacts with. It is likely that you will require asking the influencer to make a video that you as the brand and they can share on the relevant platforms. If your users are mostly on Facebook, then they can share the content there.

Influence marketing works because people like to see themselves in others. The influencer is deemed more trustworthy than perhaps having a celebrity endorse a product. It is also particularly helpful for those businesses whose target market does not watch television or listen to the radio. They also provide linkages to your website and ultimately drive traffic to your product. The more followers that an influencer has, the more people buy into what they’re offering

Conclusion
Influencer marketing is taking 2018 by storm, and if your business is yet to consider this line of marketing, it is worth looking into. Techniques to get more people involved in changing, and companies have to adopt.
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