Cracking the Video Marketing Code

by ​Mir Sāeid, Guest Contributor

Video marketing has conquered the space on the Internet with a booming rapport. It can be used for everything from promoting your brand, services or products to building a good bond with the customer. The phenomenal impact of videos brings a huge opportunity for marketers riding the trend. Adding to the facts, 93% of marketers use videos as a major part of their content marketing campaigns. So, with the stiff competition on the web, it is imperative for your business to set-up and pulls things together.​

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Video creates an immediate impact on the target audience.

​5 Steps to Develop a Video Marketing Strategy 
1.    Understand the motive of your video marketing strategy: A video that is strategized well to educate, entertain, and inspire your viewers is the content that gets shared and remembered. Self-promotional content in your marketing strategy is perceived as spammy and go unnoticed. The clear and short method to determine the purpose of your video marketing strategy is to create content that you know the audience want, need or will appreciate.
2.    Nail your video goal: A short video with a direct message is the key to your video creating strategy. Determine what result you are expecting from your business video, if it is for increasing brand awareness, for explaining your product or for some other reason. Once you have settled on that, you can then clarify the content that will be most effective to get that message across.
3.    Create Your Content: Content acts as a building block for your video. Make sure it appropriately conveys the objective of your video. Keep your content short and crisp. Determine your content before you start shooting your video. The content of your video can include animations for explainer videos or it can include an expert interview to embark inspiration in your audience.
4.    Know where and how to promote your videos: Posting videos only on your official websites are not enough; you have to strategically promote it. Social media platforms such as Facebook, Instagram, Twitter etc allow your videos to be shared which leads to an increase in click-through rates. Other than that make sure to upload on YouTube, since it is the second largest search engine after Google.
5.   Keep an eye on your metrics: To justify your investment the most significant thing is to analyze the associated results. For that, you need to keep in mind that what was the main objective of your video. It might be to increase brand awareness, engagement or conversions. So analyzing your results accordingly is what’s required. Make use of metrics such as view count, conversion rate, play rate, click-through rate, and bounce rate.
 
Upcoming Trends In Video Marketing

• Video views on mobile phones are predicted to increase by 25% and consequently, video consumption on computers and laptops is expected to decline.
• 70% of internet traffic comes from live video streaming. Facebook Lives has seen tremendous success. The spontaneity and authenticity transmitted by Live videos attract users.
• According to a report Snapchat Videos have almost two billion video views a day. Snapchat videos have a maximum life of 24 hours, so the urgency it creates for the users to see the video is a huge factor for its success.
  
• According to the case studies conducted by Magnifyre and Google people engage more with 360-degree videos. They are a perfect way to show destinations, experiences and products in an interesting way. 
  

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Author bio:

Mir is the Marketing Communications Manager at Digital Vidya. He has a British Master's in the field of International Business and Management, and over five years of work experience particularly in the fields of Promotions Strategy (Online & Offline), Branding, Public Relations, Content Creation, Agency Management, Project Management, Account Management, Client Servicing and Business Development.

He has a strong exposure to working with B2B and B2C clients with a hands-on experience in working on 360-degree marketing promotion campaigns. ​

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