Choosing A Domain Name? Things To Keep In Mind

by Sujain Thomas, Guest Contributor

Selecting a domain name is one of the most crucial things to do when you want to create an online presence for your business. Having the apt domain name is vital for your business. It helps you to connect with the correct target audience. Don’t try to make sense to every new fad that you hear about choosing a domain name. Opt-in for one that syncs well with your brand mission. Also, think about how you want to progress and whether your name will make sense even after ten years from now.
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Steps to consider when choosing a domain name.

And since it’s always good to put a method into your domain name selection process, here are a few steps that you may want to consider. Alternatively, you can also browse through brandroot.com and similar websites to learn more on the subject and also seek assistance.

1. Always do your homework first
Proper research can act in your favor for the longest run possible. Browse through sites and try to find out the domain names other market players and your competitors are using. You can browse through the available domains by using relevant keywords and also leverage the domain name search tools that are available.

2. Purchase domains that customers find simple to remember
Every business owner wants to optimize their websites for the search engines. It is, therefore, best to opt-in for a name that your customers can type in quickly and also remember without much hassle.  Ensure that there are no spelling mistakes, no extra hyphens and other elements that would complicate your domain name. Once a person hears your name must be able to type it without any problems.

3. Don’t make use of slang terms
Avoid slang terms as much as possible! Instead, try and select a domain name that will stay meaningful even after ten years from now. Even non-native speakers can recall your name that way. You might intend to do business globally at some point in time. This aspect will be helpful then. To learn more about this, you can browse through brandroot.com and learn more.

4. Always purchase a short domain name
The longer the domain name is, the lesser the people will be able to recall it. And it also opens up chances of spelling mistakes as well. The single word domain names are already in use. But even then, you can opt-in for a short domain name by thinking slightly out of the box. Do you have a word in mind that isn’t available for you to use? In that case, you can try adding a verb or adjectives with it and check if there are any other variations for it.

5. Always choose .com in your domain name
Majority of people are used to domain names that have .com at the end. When you select other variants like .net or .org people might have to work a little extra to recall your domain name. A domain name ending in .com is simple to search for and is equally easy to remember.

Selecting the correct domain name is the first step towards creating a successful business presence online. There can be other tips to choose the best domain name. You can get started with these five guidelines discussed above and keep making other improvisations as you go forward.
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Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.

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