Everyone has been in a position where they needed to search but weren't sure how to go about it. When words are inadequate to explain what you want, visuals can sometimes be a good alternative. In some cases, it would have been preferable to have used both. Thankfully, Google now allows search engine users to utilize both text and photos, especially those that are using WordPress page speed optimization.

It is a fact that we live in a highly digital and tech-driven world. In this world, new forms of business and the way we do them have emerged. This new era also brought various changes to the way we advertise our business. The dominant way of promoting one’s products and services has become virtual and thus a new form of marketing - digital marketing has evolved. To achieve business success nowadays, every business needs to invest in digital marketing strategies. 

In its simplest form, an influencer is someone who can influence others. In influencer marketing, brands pay the person to promote their products or services to their followers. The idea is to share authentic content based on real-life experiences that will appeal to the average person.

Therefore, a social media influencer is someone who expresses influence through social media. 

Digital marketing has become a well-paid profession that is demanded by both small and large employers. Whether you want to sell some generic products or focus on a unique niche such as PhD writing services, you need to be aware of such concepts as SEO, SMM, Google Analytics, and Google Ads. The best way to obtain basic skills in this sphere and identify whether this profession is the right one for you is to complete a well-designed course in digital marketing.

by Nick Brown
GUEST CONTRIBUTOR
Digital Marketing

Business opportunities, chances and trends are everywhere and all the time. The trick is to recognise incoming profitable waves and ride them to the top. Small and medium businesses profit the most from the sudden surge in their operations, and they do so by capitalising and seizing the moment. The holiday season is just around the corner, and it will come quicker than you think. With the season coming, there are ample opportunities for you to profit.

In the good old days, you bought advertising space by talking to other people. Media buyers could negotiate ad placement by contacting multiple companies.

Then data and machine learning hit the scene, and the whole thing changed. Today, most video ads are programmatic. But what does it mean? Programmatic video advertising refers to the practice of using robots to purchase advertising space based on your requirements. 

Rule #1 in marketing is to make the ideal proposal with impeccable timing and perfectly positioned. Today, your customers are online: hanging out on social media, remaining refreshed on news locales and blogs, and searching online when they need.

Digital marketing places you in those equivalent channels, so your best possibilities can see you, become familiar with you, and even pose inquiries to study you and your products or administrations more deeply.

by Martin Steven
GUEST CONTRIBUTOR
Digital Marketing

If you're not a design expert, it can be hard to get your foot in the door. But luckily, employers are looking for skills that you can learn and teach yourself! Check out this article to learn about graphic design skills that employers want to see and how you can ignite your career with these specific skills.

​Graphic design skills are in high demand and employers want to see evidence of your ability to create beautiful, effective graphics.

Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each stage of the production process.

The initial kick, however, often comes with the production of a content brief.

Working remotely has become the trend all over the globe. Even though it helps employees focus better, physical distance can make cooperation difficult. Therefore, managers from various industries all over the world have a common problem: How to improve their team’s collaboration? 

Collaboration is a vital aspect of every business.