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Industry Insight

Can You Earn On Youtube As A Digital Marketer?

12/12/2019

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by Christina Yeager

We previously covered YouTube channels that use digital marketing to bring in more traffic. Now we’re going to talk about digital marketing YouTube channels - where content is literally about digital marketing. While reading, you may have asked yourself - are YouTubers that are posting videos about digital marketing earning too?. A lot of people create YouTube videos that serve as an instructional purpose (things like tutorial videos). In this post we’re going to look at the top digital marketing earners on YouTube and how they found success as digital marketers on YouTube.
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The top earning digital marketers on YouTube are Kevin David, Tai Lopez, and GaryVee. The one thing all three have in common is their use of monetization.

How do marketers get paid?
Monetization is when you get paid a certain amount of money per ad that pops up on your videos. Those ads that pop up before and after and sometimes in the middle of YouTube videos is what pays YouTubers. How much you make off of monetizing your videos is dependent on how much traffic you can draw. Kevin, Tai, and Gary all monetize their videos. Monetization is a great way to earn a lot of money on YouTube.

Reboot Digital Marketing Agency decided to look closely at the 15 most popular digital marketing channels to see which one earns the most from YouTube.
Reboot’s top findings:
  • Kevin David, a digital marketing expert, earns a substantial $786,142 on YouTube annually
  • Gary Vaynerchuk has the potential to earn $43,025 every month from selling products on his channel
  • Marley Beird Media, the only woman in the list, yearly earns $13,134 from her YouTube videos.
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Courtesy of Reboot

Other earning opportunities
Another thing they all have in common is their merchandise sells. A good percentage of Kevin David’s earnings comes from the merchandise that he sells. Kevin makes around $786,142 every year from YouTube (that’s a lot of money!!). Of that 700,000, $28,495 is made from selling products. This goes to show how merchandise is a big element for making a profit on YouTube. If you’re looking to become a digital marketer on YouTube you want to consider a few things. 

Make it work for you
First you want to figure out what kind of content you want to create. Ask yourself questions like, what is the purpose of my channel? What kind of digital marketing am I teaching? Who will be watching my videos (audience demographics). Asking yourself these questions can help you create the best quality content possible. After you find a purpose, start making merchandise designs. Merch is a great way to bring in a few extra bucks as a digital marketer.



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