Business Website Must Haves

by  Chloe Smith, Guest Contributor

If you’re operating a newly set business, building a website will be one of the priorities on your list of things to do. However, if you’re already established a website since the technology is moving so rapidly, it is necessary to ensure that your website is up to the minute, both with regard to your business offering and in connection to the present-day design and technology principles.

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What exactly does your business need?

Small businesses can have more divertissement with their websites. A website for small business needs to add something that mirrors the personality and creativity of its owner. Additionally, they have a sensibility and flavour that big businesses can't level. And in the aspect of what you put on your website, don't be afraid to promote your smallness.

People ask for a character. It has a significance. However, how genuine you get is up to your industry. For instance, an artist or a craftsman would want to represent him/herself working on a leather couch with a cat curled up closely, but not a lawyer.

Regardless of your industry, you should tell your story online. Clients want to know you, who is behind the business logo and how you can help solve their problem. If there is nothing on your website about who's on your team or who you are, people question whether you are a good company to get a product or service from.

Grab Attention with the Homepage
​All it takes is six to eight seconds to grab your visitor’s attention and turn him/her into a client. Therefore, your introduction, headline and graphics on your homepage, which is the first thing they will see, must instantly say to prospective clients, “Hey, we have the solution to your problem!” The website should also load fast as it is the breaking point whether the visitor will stay or leave on your website, making the focus on loading speed an essential part of your website development.
The essentials of the homepage include:

• Business logo
• A clear and concise description of what you do and who you are
• Images and graphics that are eye-catching and related to your business
• Clear indication of the action you want your clients to take with visible Call-to-action buttons
• Contact information
• Links to your social media accounts so it would be easy for your clients to follow you or connect with you

Clear Contact Information
One of the main functions of the website is providing a way for our potential clients to contact us. Thus, your contact page is essential to your business website.

Don’t make it complicated for prospective clients to get in touch with you otherwise, you will lose the business. Ensure your business contact information is clear to obtain on each page. Main positions include the header and footer and should contain your business and email address as well as the phone number.

Try not to make it too messy with irrelevant information. Stick to the clear and concise. Additionally, provide as many contact options as you can, since everybody prefers to have a choice. For instance, some might prefer to come over in person while others may want to call you or leave a message over a contact box. In case you have opening hours include them as well.   

Adhere to Your SEO
While concentrating on converting visitors, make sure to adhere to your Search Engine Optimization (SEO). You need to enable clients, who have no idea about your existence, to find you in Google search results when they are searching for the services or products your business offers.

Due to the poor SEO structure that many small business websites have it is difficult or even impossible for Google crawlers to comprehend and rank the content accordingly. As the result, you are not visible in Google searches. Over time this shortfall could cost your business numerous orders over the internet or sales leads.

Although SEO algorithms are constantly changing, frequently updated pages, blogs, skilful use of keywords and mobile-friendly website can help boost your ranking in search engine results.

Although many visitors won’t read a lot of text, search engines endue higher priority to the longer text rich with information that gives deeper value. According to professionals, boost and gain of committed clients can be accomplished with the use of case studies, white papers and customer reviews on your website.

There are other website must-haves we thought of including in this list (i.e. About us, Blog, Testimonials or Reviews etc.) but then, this would rely on the type of your business. This alone may sound like a lot in order to take a basic website off. Don’t be overwhelmed! The website is a complex system that works on multiple levels. As a vital marketing tool for your business, it is absolutely worth investing the effort and time to you to create an amazing functional website and a copy that will best represent your business to the letter.
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Author bio:

Chloe Smith is a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).

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