Building Your Brand Through Effective Blogging: 4 Insightful Ways to Amp Up Your Content

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by Shani Godwin, Host of the UNSTUCK Writers’ Retreat, Guest Contributor

Blogging seems to be the name of the game when it comes to marketing these days, especially in this digital era where content consumption continues to be on the rise. In fact, one study shows that by 2020, customers will manage 85% of their relationships without even talking to a human, but will connect with companies through their blogs and other online research they find instead.

That’s why when done right, blogging can not only set your business up for long term success, but can open doors for new opportunities for increased revenue and brand exposure making it the marketing gift that keeps on giving. In fact, companies who blog receive 97% more links to their website (source) and 69% of businesses attribute their lead generation success to blogging (source). 

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However, let’s be honest…there’s no way to tap into the real power of blogging if you’re too afraid to write, fighting with procrastination, or if you’re challenged with focusing your content. That’s why it’s important to overcome your fears and create content that will help you rise above the crowd.

So let’s first start by improving your audience connections. In order to elicit a more positive response from your audience, it’s important that you take the time to learn as much as you can about your audience’s core values, interests and motivations. In fact, over 90% of consumers believe that companies who blog about their interests have a strong desire to build long-term relationships. When done successfully, blogging can inspire loyalty and brand affiliation that can serve as a real foundation for the success of your brand for years to come. 

So if you are a first-time blogger looking to boost your brand, or if your current blog just isn’t getting the traffic that you’d like, then consider these four insightful tips. 

1. Write a Catcher Title: While 8 out of 10 people will read headline copy, only 2 out of 10 will read the actual content. The secret to high traffic lies in writing headlines that pull the audience in from the moment they read it. Doing this successfully requires equal parts of both art and science. If you are looking for feedback on your headlines, using a Headline Analyzer Tool can be very helpful.   
2. Focus on Formatting: People tend to gravitate to blogs that their eyes can scan and pull essential information from quickly. Dense content that includes long sentences with few breaks tends to get ignored, while content that has subheadlines, shorter sentences and bullet points get better audience reception.  
3. Enhance Your Content: Blogging is a passion industry, and if you aren’t writing passionately, your audience will know. Conversely, if you aren’t writing about what your audience is passionate about, they simply won’t care. Looking at industry trends and hot topics, then marrying these topics to your passion can result in much more interesting content!  
4. Add Imagery: Remember, even making small changes to your content can show real results. For instance, if your blog doesn’t contain imagery, you may want to spruce up your content with imagery that brings your words to life. After all, blog articles with images get 94% more views on average. 

While creating exciting content takes time and effort, it will be worth it in the end as you realize the benefits of increased engagement and customer loyalty. Though there is no one-size-fits-all approach that will ensure your success, there are trends and proven audience preferences that will ensure that you are on the right path. 

Still feeling stuck?  
Then join our community of aspiring writers, bloggers and published authors by visiting us on our website at unstuckwritersretreat.com 

Our second annual UNSTUCK Writers’ Retreat is coming up this October 4-6 at the beautiful Inn at Serenbe located right outside of Atlanta, GA and we’d love to help make your dreams of becoming a writer a reality.

For more information visit us at unstuckwritersretreat.com or connect with us on Facebook, Instagram, Twitter or Linked in @unstuckwritersretreat.

Author bio:

Shani Godwin, successfully runs two businesses, one of which serves as an outlet for inspiring writing, creative expressions and soul-soothing. Her mission is to help audiences to “find their voices” and “speak their truth,” by offering live web training, personal coaching, book publishing, blogging, and hosting an annual writing retreat called UNSTUCK. @unstuckwritersretreat

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