Blogger Outreach 101: The Benefits It Can Bring To Your Website

Blogger outreach can be a new concept to a lot of marketers, but veterans who've tried this and made this work can attest to its potential for your website. Before you get that budget released and your team looking for partners, it might perhaps be important to make it abundantly clear just what the benefits are that blogger outreach can give to your website. This at least helps you get a good understanding of how you can fit blogger outreach with the rest of your company strategies.​

Fit blogger outreach with the rest of your company strategies.

​Companies And Blogs: Do They Really Matter?
If you've stumbled upon this article, you're likely researching about blogger outreach. If you're still doubting about how it can help your site, however, it might help to remember that more and more companies are actually using blogging to get in more returns. In fact, B2B marketers that rely on blogs actually get 67-percent more leads, and even just a blog with an image can get as much as 94-percent more views. The anecdote on image aside, marketers who utilize blogging tools more are actually 13-times likelier to get positive returns, which is a good thing if you're prioritizing your numbers. In fact, if you're pushing for website dominance, if you blog there's a chance that you'd get 97-percent of links backs to your site.

Website Woes: How Does Blogger Outreach Help
With the above in mind, it might be time to say goodbye to your website's woes. A properly-executed blogger outreach strategy can actually help bring a lot of benefits to your company website, regardless if it's a fledgling site, a struggling site, or a veteran in the industry. Blogger outreach can open a lot of opportunities for expansion in the future - but before we get ahead of ourselves, here are some of the most noticeable benefits you can receive through this medium:

• Help build your brand's personality, voice better: Blogger outreach not only gives your brand the opportunity to be exposed to your audience, but to have a better voice in general. Remember, one of the core foundations of your business is your core values - and these values should be ideally exemplified by your branding. Your content and your website can't do it on their own, though. One of the best ways to prove your branding has a voice is to build it with the help of exposure, and blogger outreach can do this by tapping into the voices of bloggers who voice the people. Having a concrete personality can make your brand be a more relatable company, and this can drive sales.

• Get yourself higher quality links: When bloggers write things about your site, chances are they're going to link back to your website. This is one of the main foundational goals of website marketing and search engine optimization - get people to go to your links, preferably by linking to your website. When reputable bloggers or bloggers with bigger audiences do this, however, you're effectively piggybacking on the reputation they've built through the years. This essentially allows you to get ranked higher because bloggers that are reputable choose to feature you.
  

• Develop, nurture stronger partnerships with influencers: Getting the support of bloggers is one of the main foundational features of blogger outreach, and building a good relationship with influencers by sharing their content with others can also position your brand as an advocate in the niche. Develop and reach out to bloggers not just to have them write for you, but to actually actively engage in their affairs so they know you're the kind of brand to approach to voice their advocacy - and people love advocacies.

• Get yourself fresher and more natural content: When bloggers write about you, not only do you get featured in a separate website, you get natural and fresh content that you didn't have to write. This is extremely helpful, as this expands your content offerings beyond your content strategy, and beyond your website as a whole.

• Prove your brand relevance to audiences: When you write for your website or for your blog, you can't help but feel biased, leaning towards your brand. After all, the goal here is to make sure your brand gets recognized, right? This isn't something bloggers do all the time, especially in terms of blogger outreach. Reputable blogs tell their honest opinions about things because they're respected in their niche. Having this neutral and unbiased view on your website can be a good way to gauge your trustworthiness, and therefore invite audiences to actually try you out.

The Bottomline: Amp Up Your Website Efforts Through Blogger Outreach
Blogger outreach can seem a bit complicated at first, especially given the many correspondences and points of reference you have to consider before ever implementing a proper strategy. However, do remember that just like any digital marketing campaign, blogger outreach is designed for a specific purpose. Understanding its benefits, as highlighted above, can help encourage you to diversify your campaigns and push for your website's traction through blogger outreach. After all, it's better to diversify your strategies and expand your connections and at the same time deliver quality content - as this not only helps increase the chances of getting leads, but this sets you up as a contender in the industry in the eyes of both competition, peers, and audiences.