Best Social Media Management Tools and Why They are Important

by Vijay Nagar, Guest Contributor

Social media management has become an important aspect of any business, something that you really need to do and just cannot miss out on. It is a process of managing your content and online interactions across all the social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more such platforms and channels. Social media management is not just limited to posting updates on your company/brand’s social media profile. It is beyond that. It includes looking in for new ways and opportunities in order to increase your visibility and reach. It is also an important thing to engage more with your audience.

Tools that will make your social media sharing work easy!

If you master your social media management issues then you can be more efficient in your business. It also helps you improve your customer’s journey through social media. If you run or own a successful business then it can become really hard for you to handle and manage all your social media accounts all by yourself. The importance of customer service and social media marketing is growing day by day and to manage them you need to have some really good tools that will make your work easy to a great extent and ensure that all your social media pages are being handled properly.

Despite knowing about these tools, many people remain confused about what these tools are actually for and how they can help them achieve a competitive advantage. Consider these points to know why you should use social media management tools for your business:

• Helps you manage multiple social media pages and accounts- Imagine how hard it can get for you to manage so many accounts all by yourself. Social media management tools help you save a lot of your time and efforts.
• To be engaged with your customers- They keep you updated on what your customers are saying about your brand on social media. This way you can be quick at interacting and responding to them.
• They help in managing customer relationships- Social media management tools track your conversation history and keep notes about those people you have interacted with.
• Help in monitoring relevant keywords- You might not be directly tagged by your customers. In such a case, these tools monitor keywords relevant to your brand or business so that you can respond to those people when needed.
• To analyze social performance- These tools provide you with data that can help you with planning your social strategy and taking it forward.

Now that the importance of social media management tools has been discussed, let’s just now see what all tools are best for managing your social media.

10 best tools for social media management:

1.      Buffer

Buffer is your very own social media management platform. If you are looking for an easier way to manage all your social media, then Buffer is just the perfect platform for you. It makes it easy for you to manage all your social accounts in one place, analyzing performance, and scheduling posts.

2.      SocialOomph

SocialOomph provides both paid and free productivity enhancement services to social media users. You do not need to do the manual time-consuming process for boosting up your social media productivity. Let SocialOomph do it all for you. You can easily schedule posts and updates, and monitor all your social media activities through it.

3.      HootSuite​​

​HootSuite is a social media management and marketing dashboard. From finding prospects to serving your customers, HootSuite helps you manage all your social media in one place. It makes scheduling, managing, posting, reporting, and finding all your social media content easier.

4.      Crowdfire

​Crowdfire simplifies your social media management. It helps you manage all your social accounts, discover, and schedule your content from one place. You can optimize your social media accounts, discover contents based on your topics of interest, publish content from your own sites and blogs, and more with Crowdfire.

5.      Sprout Social

Sprout Social is a powerful social media software. It makes your social media management easy. You can analyze your performance and use the data to make better decisions. You can also strengthen customer relationships by engaging in the conversations surrounding your brand on social media.

6.      Sendible

​Sendible is one of the best social media management tools for agencies. It is simply the best way for teams to manage their social media for multiple clients and to get results. Sendible is a centralized hub that helps agencies and teams to be more productive by managing all their client-related activities.

7.      Curaite

​Curaite is an AI-powered social media management platform that boosts up audience engagement to a very good extent. It is your intelligent social media expert that helps you convert your fans into customers and revamp your social media presence. All you need to do is connect your social accounts and upload your photos and videos. AI would evaluate your content and create a media plan for you.

8.      Google Analytics

​Google Analytics provides you with the tools for digital analytics that you need to analyze data from all the touch points for a deeper understanding of the customer service in one place. The insights that you get from it can be then shared with the whole organization.

9.      TweetDeck

​TweetDeck is a powerful Twitter tool for engagement, organizing, and real-time tracking. It is a social media dashboard application that helps you manage your Twitter accounts. You can reach out to your audiences and discover the best of Twitter with the help of TweetDeck.

10.    Zoho Social

Zoho Social is a social media management software for growing businesses and agencies. You can schedule unlimited posts, collaborate with your team, monitor keywords, and manage multiple social channels all from one single dashboard.

Using social media management tools is something that you should never miss and I definitely recommend it to all the brands and businesses. They will help you in the long run and save a lot of your time and efforts so that you can concentrate more on other important stuff.  I hope the tools that I have mentioned work best for you. If you know any other tools or if I have missed out on some other important tools, then do let me know in the comments section.