Avengers Endgame Draws More than 40 Million Social Media Engagements [NEWS RELEASE]

Did you wonder if Marvel was ruling the social media engagement game around the release of Avengers Endgame? Bet you did and we're willing to bet you'll be mighty surprised when you see the numbers for yourself.

No doubt, Marvel Studios has a plethora of social media marketing tactics up their sleeve but do they really need them with a fan base of gigantic proportions? It certainly doesn't hurt, does it?

Go ahead, scroll down and see!

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Avengers Endgame Draws More than 40 Million Social Media Engagements 

NEW YORK —- As “Avengers Endgame” opens this week to huge crowds, sold out theaters and plot spoilers all over the Internet and in the press, social media is buzzing with its own brand of chatter.  In fact, there have been more than 9.6 million mentions of Endgame in social media over the past seven days, with 40.5 million engagements (shares, likes retweets), according to international social media analytics firm Talkwalker.

Among the top 10 hashtags is #Don’tSpoilTheEndgame, which checks in at the fourth top hashtag with more than 330,000 mentions, Talkwalker reported. 

Predictably, Marvel Studios is the top brand name associated with Endgame in social media, with 313,000 mentions, but Audi is second with 6,689 mentions, ahead of Coca-Cola (934), McDonald’s (650) and Mastercard (600).  ).  Audi  is prominent thanks to Tony Stark driving an tall-electric E-Tron GT concept car in the newest Avengers film.

Here is a roundup of some of the key data, from Talkwalker.
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Avengers Endgame

Data last 7 days 

• 9.6 M mentions
• 40.5M engagements 
• Top 10 hash-tags

.	Hash-tags ​	Mentions
1	#AvengersEndgame ​	3,824,598
2	#Endgame ​	728,192
3	#Avengers ​	367,378 ​
4	#DontSpoilTheEndgame	330,823 ​
5	#IronMan ​	130,457 ​
6	#Thor ​	127,795 ​
7	#CaptainAmerica ​	110,856 ​
8	#BlackWidow ​	109,068 ​
9	#AvengersEndame ​	108,881

Top news and stories

• From the end credits to the endgame...(Marvel reveal tweet)  (400.9K likes/shares)
• Happy Endgame Day tweet (380.1K shares/likes)
• A youtube video with the cast singing We didn’t start the fire (311.6K shares/likes)

Official brand names associated with Avengers Endgame

Brand names	Mentions
Marvel Studios	313,261 ​
Audi	6,689 ​
Coca-Cola	934 ​
McDonald's	650 ​
Mastercard	600 ​
Geico	139
Stand Up to Cancer	75 ​
General Mills	29 ​

About Talkwalker
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. 
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Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

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