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Industry Insight

Twitter Gives Bird to Third-party Analytics Apps

8/29/2014

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by Lily Bradic
This week, Twitter opened its Analytics dashboard to all users. The dashboard, previously only available to Twitter Ads users, allows anyone with a Twitter account that isn’t banned, protected, or under two weeks old to access their account’s statistics. 


​For brands and individuals that can’t (or don’t) pay for third-party Twitter analytics tools like Twitalyzer, TweetReach and Followerwonk, this is good news — but we can’t imagine the people behind the apps in question are very happy. Twitter Analytics offers pretty much everything third-party analytics tools do, including:

  • Number of impressions per Tweet
  • Engagement rate over time
  • Number of favorites, retweets and replies
  • Graph showing number of followers
  • Follower breakdown by interest, location, age, and gender

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Are Vine's Endless Updates Enough To Best Instagram?

8/28/2014

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by Mary C. Long

It seems as if there is no end in sight to the competition between two popular video-sharing social media platforms — and their parents. Instagram (Facebook’s adorable toddler) and Vine (Twitter’s unruly teenager) have been neck and neck with updating their platforms and adding new features constantly. 

You can read about Instagram’s latest and greatest, futuristically named Hyperlapse, here, but let’s see how Vine measures up.

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Terrorists Hijacking Hashtags - Why You Should Care

8/28/2014

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by Geoff Gillette

Early in the morning on August 24 thousands of people in northern California were wakened by a 6.0 earthquake which struck American Canyon, very near Napa, CA. The quake, the largest NorCal quake in 25 years, sent people scrambling to their computers, tablets and phones to get up-to-the-minute updates via social media. 

For the most part it was a textbook example of how well social media can function in an emergency situation.

California's Office of Emergency Services (CAL OES), Napa officials and others quickly began pumping out information on power outages, water main breaks and early damage estimates. All under easy-to-search hashtags #napaquake and #napaearthquake.

Unfortunately, it also fell prey to a growing phenomenon: hashtag hijacking.
Many agencies that commonly allow Twitter feeds to run unfettered, allowing the near instantaneous dissemination of information, were handcuffed when a Pro-ISIS group began posting pictures of coffins with American Flags and other threats against America, all under the Napa Earthquake hashtag. 

Social media coordinators were forced to monitor posts and tweets coming out on Facebook and Twitter in order to filter out the hate-filled screeds. 

The above post referred to missing journalist Steven Sotloff. The terrorist social media campaign features the hashtag #StevensHeadinObamasHands, however as a means of spreading their message across as many media platforms as possible they have co-opted the various Napa earthquake handles, as well as teen YouTuber Ricky Dillon's #askricky hashtag. 

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4 Ways To Fast Forward Your Marketing With Hyperlapse

8/27/2014

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by Lily Bradic

​Instagram’s new video app Hyperlapse allows you to create smooth, professional time-lapse videos using nothing but your iPhone. While you can create time-lapse videos like this one using Vine, Hyperlapse is the first of its kind to feature in-built stabilization for seamless transition between frames — and it’s already being used by big brands. Here’s how you could be using it, too:

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Facebook's Satire Tag Sucks Out Brains

8/27/2014

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by Mary C. Long

In the latest sign that the movie “Idiocracy” was a work of prophetic genius, the big-brains behind Facebook are testing out new [Satire] tags, so that unsuspecting ideologues the world over will stop sharing fake news articles as the real thing. Because we’re all too stupid to know the difference and because we obviously care less that Facebook is sucking out our brains.

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It's a Great Time to Be CMO! - But CIO? Not So Much

8/26/2014

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by: Mary C. Long & Kim Niemi

In case you haven’t noticed, there’s a shift taking place – one that not only requires CMOs and CIOs to work together in new ways, but one that may leave the CIO feeling a bit . . . threatened.

In the past, the chief information officer was responsible for anything that fell under the umbrella of technology, and the chief marketing officer dealt with all things “message.”  Both execs would manage teams of their own, most often in typical silo fashion, where never the twain shall meet.

But thanks to the Internet, digital and mobile, technology is no longer separate from marketing – they’re moving closer together all the time, due to the need for personalized advertising and the big data that informs it all. Brands can no longer afford to segregate their top experts in these fields and expect to compete. CIOs that partner with CMOs will do best for their brands – and those that don’t, may be struggling to reinvent themselves.

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Ron Palillo Dies Again and Other Gossip Making You Look Stupid

8/25/2014

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by Kim Niemi

There’s a vicious scourge spreading across the land, robbing its victims of common sense, and the ability to reason logically and think independently. It transmits from person to person, sometimes instantaneously, without prejudice. And everyone should be very afraid.

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How To Share Clickbait Responsibly

8/22/2014

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by Lily Bradic
Ever come across an article online that makes you mad? An article with a controversial title designed to provoke outrage (and get millions of clicks, and consequently a lot of ad revenue?)

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Free Guide Destroys Facebook Marketing Fears

8/22/2014

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by Mary C. Long

Facebook marketing can be pretty intimidating to sort out, particularly when you don't have all day to do it! As a result, most people give up shortly after they start - much like they do with blogging.

Assuming you have the right resource though, Facebook marketing has never been simpler. This eBook is that resource. It leaves nothing out, from creating and managing your page, to advertising and understanding Insights - you'll find everything you need to know - and then some.

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Ghostwrite the Person Your Client Aspires To Be

8/21/2014

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by Kristin van Vloten, Writer, Editor, Ghostwriter, Producer at Salvo Communications

W.D. Wetherell defines admiration as an emotion that ”expands our sense of possibility.” As a ghostwriter, I know that allowing my client to tap into this emotion is the most powerful service I can provide. 

If you can help a client to speak like the person that she aspires to be, then that experience of self-confidence and expanded possibility will make you an indispensable part of her entrepreneurial and personal development. Here's how.


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