By Ben Allen, Guest Contributor
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The best business decisions are based off of data, and marketing is no different. It’s easy to make decisions based solely on intuition and assumptions, but having that basis of data ensures that you can find the optimal approach.​

by Will Viharo

​Writers come in all shapes, sizes, and styles. Hawaii’s Everett Peacock is as free-spirited as they come, carving his own unique niche in a ruthlessly competitive marketplace simply by focusing on the more serene aspects of his own environment.
 
With titles like The Parrot Talks in Chocolate, One More Sunset, A Paradise of One, Escape from Hanalei, and an ongoing series subtitled The Live and Times of a Hawaiian Tiki Bar, this author’s prolific output is as soothing and satisfying as lying on a hammock swaying in a trade wind, sipping a Mai Tai.
 
If only we all could all make it look so easy…