Blog - DIGITAL MEDIA GHOST

DIGITAL MEDIA GHOST

Kill Your Darlings: The Pain of Editing

5/17/2016

by Will Viharo

You work hard completing a story or article. Every word counts, at least to you. There is a reason for every single sentence. It is perfect as is. You submit it to your editor, filled with pride and a sense of accomplishment.

Then he or she returns it to you with a lot of “notes” and “suggestions” to remove huge chunks of the piece, basically amputating your body of work. At least that how it feels.

Chin up. Most likely, your masterpiece has not only been approved, but also improved.

Why Just Being a Published Author Is No Longer Enough

5/12/2016

by Will Viharo

So you’ve written a book. Congratulations. That is quite an accomplishment.

By this time tomorrow, it could be a published product available to a global audience in the online marketplace alongside both famous and obscure works by hundreds of thousands of other authors, mostly names no one would recognize.

So why even bother? Good question.

Do Your Female Characters Pass the Bechdel Test?

5/10/2016

by Will Viharo

More women than men are readers, statistically speaking, so if you want to sell more books, you should make your work accessible and relatable to that dominant demographic.

There are a number of ways to accomplish this. And not all of them will work.

First rule? Know the rules before you break ‘em. That means doing your homework, kids.

What’s Next for Wearable Tech?

5/9/2016

by Kim Niemi

The wearables market is just starting to explode, but we're already taking it for granted. And it's hard not to wonder where it will go next – especially considering where we've been.

The Way to Millennials’ Hearts

5/6/2016

by Olivia Collins, Teen Tech

Millennials often get a bad rap for their short attention span – they gain and lose interest at the blink of an eye.

Do you have what it takes to keep up with this fast-paced generation?

Avoiding Stereotypes In Your Writing

5/5/2016

by Will Viharo

Cultural identity, racial politics and ethnic sensitivity are major subjects of contentious discussion in our society today. There’s just no avoiding it unless you stick your head in the ground.

As a writer, it’s smart to tread lightly on this topic, if at all – especially if you choose to creatively represent someone else’s heritage and experience…

THE MOTHER OF ALL MOTHER'S DAY INFOGRAPHICS

5/4/2016

by Sabrina Fenster, Guest Contributor

Mother's Day is right around the corner, creeping up on both consumers and brands alike. And even though, year after year, the majority of presents are bought super last minute, our spending on Mom is off the charts!
...And why shouldn't it be, the wonderful women in our lives are worth everything that we can throw at them (assuming it's good) on their special day, and that's why we've created this pretty huge rundown of all things Mother's Day.

How Do You Know If Your Writing Is Any Good?

5/3/2016

by Will Viharo

The good news: nowadays anyone with literary illusions of grandeur is free to upload their work to any number of platforms – most commonly Amazon – and instantaneously declare him or herself a “published author.”

The bad news: a lot of inexperienced amateurs are exploiting this unregulated access along with many authentic talents.

It’s important for writers and their audiences to be discerning, for the sakes of everyone concerned…

Not All Content Is Created Equal: The Argument for Content Optimization

5/2/2016

by Kim Niemi

Is content still king? Well, 90 percent of businesses say they use content marketing as a primary tool for generating leads, so that’s pretty telling. But that doesn’t mean they’re doing everything right.