School has never been easy, learning to navigate relationships away from parents’ watchful eyes. Bullies have always existed, but cyberbullies are a whole new kind of mean. So is a new app that takes an old bullying strategy to new levels. Are your kids on Burnbook? If you're thinking "What's that?" - keep reading. 

by Mary C Long 

You’ve heard of The Walking Dead, no doubt – and probably Sons of Anarchy, Orange is the New Black and Game of Thrones (to name a few of the more popular shows). Now consider the source. Odds are you probably heard about – and tuned in to view - at least one show based on your friend’s enthusiastic Facebook post or tweet about it. And you’ve likely influenced your friends to do that same. Does this surprise you? It shouldn’t.

A study conducted by the Word of Mouth Marketing Association (WOMMA) confirms that in the digital era, that age-old marketing tactic – Word of Mouth (WOM) - is not only essential, it’s exceptional.