by Sandra Johnson, Guest Contributor

When you’re creating a website to launch a marketing campaign, you may need to consider several things including search engine optimization if you’re looking for some growth for your business. Whether you’re promoting your brand or eyeing to bring in some profit, applying some of the best SEO tips can help you boost your overall company marketing efforts. However, you should keep in mind that for you to benefit fully from SEO, you should know the methods that will surely provide you with an excellent return on investment. Take a look at the information below and see how SEO can help your business succeed in the long run.
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by Mary C Long

Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that’s visual and in the moment. But most marketers are still running two steps behind, and with virtual reality and augmented reality on the horizon, those “couple of steps behind” are about to become a couple of miles.
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by Nathan Sykes, Guest Contributor

​In the marketing world, it's easy to think of creativity or messaging as the primary drivers behind a marketing campaign. As consumers, we notice marketing initiatives that stand out or push the boundaries of what we're used to. As marketers, the hope is that a creative, well-crafted message can produce tangible results, whether those results are in the form of leads, sales or engagement. However, there's an imperative factor for marketers, and business owners, to consider before pursuing that next great marketing strategy – data.
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by Will Viharo

Fiction is easier to categorize than fiction writers, at least much of the time.

Take award-winning, bestselling, universally lauded “crime writer” Les Edgerton. Designating him as such may be promotionally correct, but it doesn’t begin to distill the essence of a man that has led a long, complex, tormented, challenging, and ultimately rewarding life.​

To pigeonhole Les Edgerton merely as a “crime writer,” even though he technically writes “crime fiction,” would indeed be a crime, or at least a misdemeanor, of intellectual laziness.

If you hold hopes of quitting the rat race and making money by running an online business, then the journey ahead won’t be easy. You will need motivation and determination to succeed. However, if you can deal with some setbacks, then you may just have what it takes.
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by Mary C Long

The emergence of Internet of Things technology is driving the development of smart cities in many booming metropolitan areas around the world. The visions that planners have for these cities are bold—from autonomous buses and free Wi-Fi throughout Barcelona to LED streetlights in Los Angeles that have sensors to monitor their conditions.

The best part? Tangible benefits are all falling into place, like security, savings and sustainability, as well as attracting residents and businesses that want to capitalize on lower operating costs and position themselves at the forefront of the smart city revolution.
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Technology has multiple functions and can be used in so many ways. No matter what it is that you do or need assistance with, it is likely that there’s some form of technology out there that can help you get it done efficiently and much quicker. Every year, we witness tons of technology making impressionable strides and transforming the way that we operate in our daily lives and businesses. This can especially be said in the world of finance with the emergence of FinTech. This article is going to look at a few ways that you can use technology to invest.​

by ​Mats Stigzelius, Guest Contributor
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If we consider influencer marketing to be the party that everyone wants to be seen at, I guess it was only a matter of time before the gatecrashers arrived.

It doesn’t take a genius to have noticed the meteoric rise of influencer marketing over the last few years. Stars like Zoella, Logan Paul and Joe Wicks are now household names, propelled out of social media into newspapers, glossy magazines and television. And it didn’t take long before brands and these social media celebrities found a mutual benefit in working together.

by Gil Artmoore, Guest Contributor

I spent years as a satchel carrying, book hauling, study jock at a famed business school in the Cape Peninsula, South Africa. Which is why I felt so confident when it came to launching my own business.

I realized quickly business school was not as thorough as it seemed to be.

by Will Viharo

It’s very gratifying to discover authors, via online networking, that write books you actually want to read, as if they had you in mind all along. ​

Earl Javorsky is one such like-minded author in my social media sphere. I feel a creative kinship with his literary perspective, since we view our common world through a similarly skewed prism. He makes poetry out of pulp, and magic out of the mundane.