by ​Sujain Thomas, Guest Contributor

In today's global economic scenario, one can easily understand the value and significance of SEO for business. They must check and make sure that the ad-linked page or the traffic receiving content is not just relevant to the searched term but the ad itself. The most important factor of a successful business is its ROI or return on investment. Business owners need to take care that with every dollar spent returns should be multiplied, especially in the case of new business. That's the key reason for us focusing on SEO.

by Brian Simpson, Guest Contributor

Web design, development and digital marketing concept have charged dramatically over the years to ensure better Search Engine Optimization or SEO score. Now you will see that the brand presence is not the only parameter to determine the ranking of the website. With special emphasis on the brand signal Google now uses different brand mentions online as well in its search algorithm.

by Frankie Wallace, Guest Contributor

Continuing education can boost an employee’s career in many ways. While providing opportunities for additional certificates and courses may seem like an unnecessary expense to an employer, studies show that the lack of growth opportunities is one of the key reasons for employee turnover. According to this article in Forbes, “87 percent of millennials say professional development is important in a job.” When development opportunities aren’t present, employees can become disengaged — and eventually turn their eyes to greener pastures.
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by Josh Carlyle, Guest Contributor

Good content can make all the difference in digital marketing. It will help you stand out from your competitors and reach your targeted customers.

The success of your website is determined by the amount of traffic it gets. To attract more visitors to your site, you must create engaging content.

Your goal is to have a website with relevant, keyword-rich content that captivates your audience and persuades them to take action.
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Infographics are fun pieces of content that offer just the right blend of data and design. Many readers enjoy it, and they’re the perfect weapon to lure more visitors to click through to your website. Visual content is critical to any online campaign, whether it’s content marketing or social media efforts.
 
You probably already use this for web traffic and social media engagement—after all, this content type is liked and shared three times more than others. What you might not be aware of is that it’s possible to generate leads with infographics.

by ​Sujain Thomas, Guest Contributor

SEO was a very vague and more of an intuitive specialty initially, but later the digital marketing experts have formed it to a more specific and practical application. However, the fact is that SEO techniques keep on changing not just based on the changes in Google search engine algorithms, but also with the shift in technology and market demand. We had witnessed a lot of changes in SEO strategies back in 2018, and the top do's and don'ts of SEO for 2019 is now getting unveiled.

by Katherine White, Guest Contributor

The colors that a company incorporates into a brand will motivate consumers’ decisions. With more than half of shoppers heavily influenced by the color of a product, it’s crucial that marketers have a good understanding of the psychology behind it. Integrating the right colors into products, advertisements and logos can be a determining factor in its success.
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by Frankie Wallace, Guest Contributor

​It’s no secret that the modern workforce is heavily dependent on the growing pool of independent contractors available. These “indie workers” are becoming key features across the business landscape, from small startups and mom-and-pop shops all the way up to major operations like Google. No matter how you look at it, more and more freelancers are entering the workforce, and that number isn’t likely to slow down anytime soon.
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by ​Sabrina Clark, Guest Contributor

Keeping your personal information safe online is becoming a concern for many people. There seems to be a new hack or data breach every week, and no one wants to become the next victim.

The problem is most people don’t know where to start, and the ones that do neglect to stay on top of it. This leads to more personal data making its way online where others can take advantage of it.
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by ​Chloe Smith, Guest Contributor

​A new standard in building and project design is making waves and it is called Building Information Modeling. For future convenience, we will refer it by its acronym BIM. It is transforming the way in which construction projects are done. What does this mean for us, the ones in charge behind such projects? It means better buildings overall, to put it simply. But there are many factors that go into it. And these are what we are going to go over in this article. Implementation of BIM can save us time, money, provide realistic models for all parties involved at every step of the way. Better construction process in better places will make this industry a much more profitable one in the future to come.