by Will Viharo

​I just returned from Costa Rica where I was an honored guest instructor at the first Writer’s Retreat of San Buenas.
 
It will be challenging to adequately sum up this amazing adventure and incredible experience, but I will try over a series of upcoming blogs to share with you not only what I taught, but much more importantly, what I learned.


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by Vincent Hill, Guest Contributor

SEO (Search Engine Optimization), apart from creating links, marketing, etc., essentially decides your website’s position in the search result page (also known as SERP, Search Engine Result Page). The behavior of SEO towards your website is remarkably steered by the architecture and content of it. When it comes to SEO, the focus obviously is on the organic search (it means only the direct search is done by a user and is not the paid or social search), and Google accounts for 90% of global organic searches. There are a few optimization advices for your website that help you climb up in Google or any other SERPs:

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by Mary C Long

Green products and initiatives are already a tough sell for many audiences, but marketers make it harder when they ignore or assume facts, or are simply unaware of certain dos and don’ts.
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From over-estimating product worth to overestimating one’s own awesomeness, two green marketing campaigns which could have performed better follow – along with ways you can learn from their mistakes. Hopefully these lessons will prevent your campaign from landing on a similar “let’s review where they went wrong” list!

by Will Viharo

​In my previous blog, I related how my dreams of becoming a famous, successful writer almost came true a few years ago, before I became a professional Seattle dog walker.
 
Before I was invited to instruct workshops at the Writer’s Retreat of San Buenas in Costa Rica, where I am right now.
 
I know, poor me. It’s a once-in-a-lifetime opportunity. But it’s not all honey and roses. I could’ve been at the Hollywood premiere of a movie based on my novel, too.
 
Instead I’m picking up puppy poop for chump change. And loving it. Here’s why…