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WEB 101: What is Ask.fm?

1/31/2014

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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There are petitions to get this site shut down, and considering its current reputation, you’d really gain nothing from using it. To sum it up, this is one to be wary of and stay away from.


You may have already heard of Ask.fm — it made several headlines last year, and not in a good way. The site's best known for its role in online bullying and related teen suicides.

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The Art of Creating Super Expectations

1/30/2014

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DIGITAL MEDIA GHOST | DIGITAL MARKETING

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With a little planning you can use social media to create a sense of expectation from your followers, as long as you deliver on it consistently. Even the companies with the highest stakes on Superbowl Sunday clearly have their humor intact, so follow their examples and go for the win.


Whether you’re a football fan or not, you can’t argue that the Superbowl provides an opportunity for commercial marketing that is unrivaled. Year after year companies pay millions of dollars for coveted Superbowl slots, rising to the occasion and trying to top themselves with a better commercial than last year’s, and millions of non-football fans tune in TO WATCH COMMERCIALS. Why? Expectations.

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What's Your Tagline? (And Why You Need One)

1/29/2014

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DIGITAL MEDIA GHOST | DIGITAL MARKETING

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The hash-tagged slogan is becoming what the URL used to be. Do you have one? What are you waiting for – everyone to spend their money elsewhere? Because they will. Nothing ages more quickly than technology, and businesses that demonstrate a clear inability


Remember in the mid- 90s – when the Internet was really exploding – how everyone who was anyone suddenly had their URL in their print and TV ads? And how if they DIDN’T you thought they were clearly behind the times and not worth the shopping trip? (Young whippersnappers, ask your parents about this.)

For a little while it was forgivable, but rapidly the question “How do they not have a website?” became a precursor to clicking on the first business that offered the same product and DID have a website.  

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These Hacks Will Make You Lose Sleep 

1/27/2014

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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If there’s a lesson in this, it’s be careful. Don’t use email addresses registered to your domain name when you’re logging into other sites, and directly instruct companies not to give out any of your details over the phone.


Until late last month, Naoki Hiroshima was the owner of coveted Twitter handle @N — an account he’d been offered $50,000 for in the past. Hiroshima was used to people attempting to take control of his account, but until January 20th, nobody had succeeded.

Hiroshima was the victim of a seemingly elaborate hack that, once explained by the perpetrator, turned out to be incredibly simple. And, according to the hacker, this is a pretty common trick.

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WEB 101: What is Tumblr?

1/24/2014

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Tumblr can be great for bloggers. If you play your cards right, the re-blogging aspect of Tumblr can help you organically grow your reach.


Like any social network, the concept of Tumblr can be difficult to grasp if you’re not part of its user base. It’s easy enough to figure out what it does, but understanding why it’s so popular can be a bit more difficult.

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You Can Be Spamming Contacts And Not Know It

1/23/2014

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by Mary C. Long | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Many spam emails ARE convincing - and this same thing can happen to you. And beyond your contacts falling for it, which many could, there's a LOT more at stake - and there's a pretty simple way to protect yourself.


One of my gmail accounts that I hardly use started sending "business opportunity" emails yesterday (with a different 'reply to' address) and some of them got kicked back as spam. If they hadn't been kicked back though, I never would've known this was happening.

It's annoying and it could have tricked folks who thought the note was from me (if it had been written properly, which it wasn't.)

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Don’t be a hoax host - verify before you post!

1/17/2014

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Perpetuating false information is bad for business, and makes you look gullible — or stupid. And that definitely isn’t the impression you want to give your customers.


When a post goes viral, many people make the mistake of assuming the story is true — because, seriously, who would make up a flavor-changing fruit called a moon melon? And, if the post is so popular, someone must have verified it, right?

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'YOUR BETTER THEN THIS' - OR YOU NEED TO BE

1/16/2014

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DIGITAL MEDIA GHOST | DIGITAL MARKETING

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As speedy as the ever-changing headlines are the judgments made by the audience this non-stop flow of content targets. With all the competition already in the mix, do you want to lose a client because you forgot to spell-check?


The frenzied pace of the Digital Age has opened the door to an increasing number of grammatical slips and typos in Web content, not to mention the constant bad examples perpetuated by netspeak.  With the attention spans of technology-addicted consumers shifting every few seconds, content needs are voluminous and deadlines are swift.

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Is Your Twitter in Need of a New Fitness Regime?

1/10/2014

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DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Develop an outstanding Twitter presence worthy of envy.


If your social media presence got a bit out of shape over the holidays, it might be time for a Twitter health kick. The good news? This is a regime that doesn’t involve celery and giant exercise balls. Here’s how to achieve an envy-inspiring Twitter presence for 2014.

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Helping Your New Business Face The New Year

1/3/2014

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DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Here’s how not to be intimidated, outshone by, or pushed aside by the bigger fish in the pond helping your new business in the new year.

For most people, January is a month of optimism and motivation — well, the first half is, at least. Keeping that sense of positivity can be difficult, especially when your new business is competing with the big sales and big campaigns of its larger, more established competitors. 

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