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A New CRM Solution for Both Brands and Influencer Marketing

3/26/2019

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Klear, an influencer marketing technology company, has announced a hub of new tools and features that simplifies the management of influencer marketing. Known as Klear Connect, it helps brands stay up-to-date on campaign progress and manage influencer relations. From onboarding to payments, the entire influencer workflow can be easily coordinated from within Klear Connect.

Not only is communication with influencers simplified with a new integrated chat service, but all the collateral that brands and influencers need to run a successful campaign will be easily located within Connect conversations, eliminating the need for emails and excel spreadsheets.






Klear Launches Klear Connect, A CRM Solution for Managing All Influencer Marketing Campaign Activity
 
Platform Provides New Payment Tracking, Chat Interface, and Instagram Stories Tracking Capabilities
 
(Tel Aviv, Israel - March 21, 2019) Klear, the leading influencer marketing technology company, announced today Klear Connect, a complete solution for influencer campaign management. Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and the ability to collaborate on content, and track payments and Instagram Stories. The new solution enables brands to enhance influencer relationships and campaign success.
 
Connect Offers Brands the Capabilities To:
  • Track Instagram Stories
  • Directly share campaign briefs and content collateral
  • Send bulk messages
  • Verify payments and sign contracts
  • Track links and campaign conversions
 
“Managing the day-to-day activities of an influencer campaign can be challenging for marketers, especially when brands have multiple campaigns running simultaneously,” says Eytan Avigdor, Klear CEO and Co-founder. “We created Klear Connect to streamline the process so that marketers have all their campaign needs in one place, allowing anyone to manage the entire process from start to finish directly from the Klear platform.”
 
Klear’s solution is an interface connecting brands and influencers; Klear Connect was developed to address the CRM needs of users by enabling transparent communication. Connect provides brands with brief templates of common brand guidelines, deliverables, and expectations so that both parties can align goals. All materials can be shared directly with the influencers via the Klear Connect integrated chat service, while progress can be tracked with real-time notifications.  Additionally, brands can invite influencers to authenticate their Instagram account, allowing for tracking of Instagram Stories. Thus, simplifying the influencer management campaign cycle.
 
About Klear
Founded in 2011, Klear is a comprehensive influencer marketing solution, offering marketers the ability to build, scale and measure influencer programs from start to finish. With the most comprehensive database on the market, Klear is used worldwide by top Fortune 500 companies, as well as leading marketing and public relations firms. With the capability to zoom in on micro influencers and detect fake followers, Klear’s award-winning software is a strategic end-to-end tool that empowers marketers to launch successful influencer campaigns. Presently Klear has over 30 employees worldwide, and offices in Tel Aviv, New York, Chicago, and London.  Learn more about Klear at klear.com.


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