8 Actionable Marketing Mega-Trends over the 5 Pillars of Marketing

by Dominic Lester, Guest Contributor

Marketing is not just a word it is a world. The world of creating something amazing to promote the business, the world to make a unique appearance against your competitors and the world to create value in your messages to convert the target market into your customers?

A bit too heavy it was to understand? Well, in simpler words marketing is an integral unit of your business where you attract customers to get products from you. 

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Marketing might look simple to people you are not in the field but to people who know the field form depth, they know that it stands on a few pillars to make contemplations on the extraction of effective results. The five pillars that make your marketing strategy to have the increased value are innovative ideas, use of technology, decision making data, customer services through the engaged sales team and effective execution. These are the 5 important pillars that have been reflecting upon the current marketing trends and to make your marketing strategies to be based on the same has become important for the organizations. With reference to these pillars here are 8 actionable marketing trends that you can contemplate on to bring an amazing conversion rate in your business.

Social Media 
Who in this world does not have access to Facebook, Instagram, Twitter or YouTube? This is what technology has brought with it. It has made people come to a platform and get knowledge about the entire world through building connections and communications.

​This is what marketers can make progression. Social media is used by almost 5 billion people in the world and this is the reason that you as a marketer can work on this trend. This will not only bring you in the eyes of billions of people but also it is cost-effective.

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Interactive Video Content
People in recent times prefer visual content in recent times. Basing upon the pillar of decision making data it could be said that people like to see the marketing through the visual content and this thus has become a major trend in the world today. The video content could be based on animation or could be based on videos that are depicting real-time experiences. These ideas are explicitly used in the current times and have brought enormous benefits to businesses who have implied the same.

Chat bots
The use of technology to instantly reply customers is what the marketers are thinking about based on the pillars of marketing. This has brought the inclusion of Chat Bots in marketing strategies.

Chat bots can be the perfect use of technology to reply to the customers who are on your website. These chat bots could be used to increase the customer experience by giving them a 24 hours service for easy commutation and replying onto their queries within no time.

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IGTV
First, it was television then it was visual content like animated videos and now IGTV (Instagram TV) has become a major trend in the world. The IGTV was launched in 2018 and since then it has become a major trend to communicate with people and market or promote the products or brands. This trend has taken people to increase the reach of their video content and making the customers to be attracted with more effectiveness as IGTV allows all kind of video content to be posted.

Enhanced Personalized Recommendations
Artificial Intelligence is one of the most important and essential developments in the field of technology. This has contributed to data-driven marketing and extracting decision making data.

Through google analytics and such other tools, it is now possible for marketers to contemplate on looking at the preferences of the customers and have an idea about what they want. This might make them able to contemplate on bringing things to marketing strategies that are actually liked by the customers or the target market.
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Content Marketing 
In the world of digital mediums content has become the king. From every social media platform to every business website and any other mediums, it is essential to create content whether it is in the form of audio, written or video. 

It is seen in the world today that written content in terms of blogs, articles, Wikipedia pages, and such other things are also becoming an important trend. People hire Wiki writers or blog writers and such other professionals to create unique and innovative content that can bring the attention of their target market towards their brand.

​Content marketing could be based on the pillar of bringing unique ideas, having the increased reach to customers and making the contemplations on the use of technology to benefit the organization or the brand.
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Voice Search
Technology has been developed to make the ease in operations to be offered to not only business but also to the customers and the perfect example to be stated against this argument is voice search.​

Saying the things that you want to search are now a trend and to keep yourself in the field you are required to contemplate upon the same. Thus, marketers now are expected to have a go at this as well. Voice search was originally launched as a development in the technology however marketers have even used the same to get their customer base to be increased.

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Guerilla Marketing
How you make an impact on people might decide how people think about you in the coming times. Guerilla Marketing is one of the recently used trends that are being implicated in the current world. 

Guerilla marketing refers to bringing people to have an idea about the brand with interacting with the brand or the product.

Guerilla marketing can really be an actionable trend in recent times that makes the contemplations on bringing data-driven marketing to be done. This is an excellent idea to attract customers as well as get an idea about how they like the brand or product.

These are 8 of the actionable marketing trends that could be seen in recent times. Each of these marketing trends is based on one of the pillars of the marketing and makes the considerations on either driving the data for other marketing purposes or making the contemplations on bringing the customers closer to the brand or product.

Although, we have mentioned the recent trends and the pillars of marketing here who can predict how long will they continue? Possibly, not even the experts in marketing could predict this but one thing that is surely predictable is that these pillars might be important today but they will be replaced in the future and this will also change the trends thus the only thing that any organization should keep in mind is to contemplate on bringing the adaptability in their marketing techniques and strategies. Adjusting to the recent trends will help them to consider their marketing to be done effectively.

Author Bio:

Dominic Lester is working as a senior content contributor. His previous experience includes content writer for Digital Agency. His passion lies in writing articles on different niches which include some of the most innovative and emerging software technologies, digital marketing, businesses, and so on. Follow him on @dominiclesterr

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