60% of People Selectively Disable Their Ad Blockers [REPORT]

​We surveyed 500 people who use online ad blockers and found that most of them will selectively disable the technology for certain websites, known as "whitelisting." This means that publishers and ad-supported businesses have an opportunity to reach this tech-savvy, ad-fatigued user group.

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Key findings include:

• 60% of people who use ad blockers will disable them - or "whitelist" - certain websites
• Most people who use ad blockers (56%) have disabled the tool on social media platforms. This means social media advertising provides an opportunity for businesses to reach this ad-fatigued user group.
• Of the users who whitelist websites, 28% say they chose to disable the ad blocker because it prevented a page from loading. The report shows, however, that disrupting the website UX can have negative effects for businesses.

The press release can be found here: https://www.prnewswire.com/news-releases/60-of-users-will-disable-ad-blockers-for-certain-domains-indicating-an-opportunity-for-advertisers​

Read the full report online here: ​https://visualobjects.com/web-design/top-web-designers/how-advertise-online-ad-blockers
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