5 Areas You Must Focus On To Boost Ranking

by ​Joel House, Guest Contributor

When you have a website for your blog or business, I'm sure that you're interested in improving your visibility on the web. Everyone wants to go for shortcuts and get to the top as quickly as possible. Unfortunately, for SEO, that is not the case. It's more of a long time and those who do get on top of the search engines fast may be suspicious.​

The different steps to help boost your visibility on search engine results pages.

So how can you begin improving your Google rankings with or without an SEO company? Read on as I show you the different steps to help boost your visibility on search engine results pages.  

Before we get into what you should focus on for your SEO, the first question is:

How long will it take?
There's no definite answer as it would depend on a set of variables, such as your skill, budget, your competition, and how your website would stack up to your competition. Those on the top ten results are usually websites that are two to three years old. Some of these websites were able to get to that position within two to six months!

Take note that it's critical to continue improving. Just because you're on top of the page one day doesn't mean you'll stay tomorrow if you don't continue to implement the right methods and study the new trends that come every second. Don't just sit and wait for results after doing your upgrades and continue to improve!

So with this in mind, let's break down what you should focus on and do to make your website grow sooner instead of later.

1.   Begin With Sound Foundation
If you have poor website structure and information architecture, you won't be able to get on top even with one of the best SEO campaigns. That means if your website is hard to navigate and for Google to crawl through, then your rankings will suffer and remain in the bottom. When designing your website, you should prioritize on usability and functionality.

For starters, remove any duplicate content that you see on your website, which can also be related to technical issues. Furthermore, it's recommended to do a technical SEO audit to help determine your search rankings so you know where to begin. Being knowledgeable on the SEO basics is a huge help as well, with Joel House being able to help you out.

2.   Optimize For Mobile Use
This is another crucial point you have to prioritize, with your website having to pass the "Mobile-Friendly Test." Why? This is because when Google crawls and indexes to determine where your website should rank, they also implement mobile-first indexing. And because of the millions people searching on their smart phones, you should make sure that your website is mobile-friendly to stay on top of mobile-first rankings and also make it easy to navigate through users' gadgets.

To do this, think about what tasks users will do on your website. Your website should perform smoothly and without any issues even when you multitask. Whatever the objectives you have on your website, users have to accomplish it effortlessly when on mobile. Furthermore, make your mobile website perform well, with everything moving quickly and smoothly.

3.   Optimize For Speed
No one would want to stay on a website for a few minutes, still waiting for data to load. That's why it's important to monitor your website's speed and continue improving it for smooth and hassle-free visiting. You can use the Google PageSpeed tool to benchmark the website's performance and know what to improve on.

Start off with your image file sizes, optimizing your photos by compressing it to load quickly and fitting on your website. Furthermore, start browser caching to avoid reloading pages and content when a user visits a new page. Script handling is another helpful method to minify files to continue letting the website run quickly. You can even merge scripts in one file!

4.   Work On Your Links
Your internal and external links play a huge role in SEO rankings but did you know that even when you have a lot of links in and out of your website, it can ruin your ranking? Here are ways to help with your link game:

• Fix any broken links you may have, which can ruin user experience. Run a crawl on your site to fix 404 errors.
• Avoid being too spammy with your links and only add links when necessary.
• When mentioning websites, turn it to links and get notice of your website mentions to keep track of who mentions for more external linkage.

5.   On-Page Optimization
Last but not the least, go for on-page optimization and learn all about how you can update your website to promote your online content with SEO. Here are what you can do:

• Add structured data in your website for search engines to easily understand what your pages are about.
• Create unique and descriptive titles rather than stuff keywords for both search ranking and visitors to be enticed. You can check your titles through various websites.
• Have clickable meta descriptions which will encourage people to check out what your page is about. Irresistible meta descriptions would usually have a ton of clicks!

Wrapping It Up
And there you have it! You have to take note that improving your rankings on search engines isn't just a onetime deal. It will take a lot of research and methods to ensure that you grow and stay on top for more traffic. With that being said, you'll need the effective ways and knowledge to see where you should focus on for your SEO.

Hopefully, these five areas you must focus on to boost ranking helped you become more knowledgeable on how you can increase traffic and have a successful website. So don't wait any longer and begin implementing these tips today!

If you have any questions or would like to share your tips and experiences on boosting your SEO ranking, then comment down below. I would love to hear what you have to think.
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Author  Bio:

Joel House is founder of Joel house search media, a special SEO company that delivers best results for small and medium businesses. He is believer of right SEO and digital marketing to get results within short time.