2019 Back-To-School Shopping Season [INFOGRAPHIC]

It’s officially back-to-school season! The first group of public school students has already gone back to class, and for the next month, schools all over the country will welcome students back for that exciting first day.

But long before kids brighten the doorways of their new classrooms, they’ll be hitting the stores with Mom and Dad to purchase school supplies, clothes, shoes, and gadgets. Early-bird shoppers are making purchases as early as May, while college kids do their last round of shopping in October (no doubt, after the add/drop period is officially over).

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Back-to-school shopping is always so much fun, right? But it’s serious business for retailers. Or maybe “big business” is a more apropos term. Believe it or not, back-to-school shopping is the second biggest retail event of the year, right after holiday shopping. TheNational Retail Federation estimates U.S. back-to-school sales will pass $80 billion this year. 

So, to help brands and marketers get a handle on all that’s going on (and all that’s changing) with the back-to-school shopping season,The Shelf has put together aBack-to-School 2019 Infographic, packed with more than 150 data points. PLUS, it includes some really effective digital marketing tips and strategies to help move things along.

Courtesy of: The Shelf

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