20 Reasons You Need a Ghostwriter

by Cris Yeager | DIGITAL MEDIA GHOST | GHOSTWRITING

Hiring a ghostwriter is an excellent choice for anyone who wants to start their own business or improve an existing one but doesn't have the time or skills necessary to write all of their content. Enlisting the help of a seasoned writer is the perfect solution for those who want to take their business ideas and turn them into reality. Here are 20 reasons any business should work with a ghostwriter and get comfortable with the idea of hiring one with confidence!

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1. Driving traffic to a website requires time and effort
A ghostwriter will know how to drive traffic to a website and can make an impact in a short period. Because driving traffic to a website isn’t easy, even for experts, it makes sense that having a professional ghostwriter on board to get results as soon as possible is the right choice.

2. Writing engaging content can be challenging
Professional writers know how to craft engaging content. This is difficult for writers who have to juggle multiple projects at once and could be why they need a ghostwriter. Writing is an art form, but writing engaging content can be challenging even for experienced wordsmiths. 

3. Social sabotage is damaging to a reputation
Social sabotage refers to efforts by an individual that will taint another's reputation. Some of these attacks could damage a business's reputation. Ghostwriters can craft accurate descriptions that prevent ominous reviews.

4. It's difficult to come up with fresh, interesting content
When you don’t have enough time or resources, it’s hard to come up with new and engaging content. It can be even harder to write captivating copy without additional help. It might be time to consider enlisting a ghostwriter. Consider using freelance writers for special projects like writing newsletters or other marketing materials for specific events or campaigns.

5. Branding is tough but worth it
When it comes to brand awareness and how to communicate the value proposition, hiring a professional writer can save time, increase brand authority in a market and improve the business image. Branding is tough. Even more so when tasked with churning out articles for a website or maintaining an active social media presence. A ghostwriter may be needed for everything from website copy to a mission statement.

6. Stand out in the right way
A professional ghostwriter can help create content that feels like it came straight from your own brain, complete with voice and tone. Hiring someone who has experience crafting persuasive copy — for marketing, advertising, business purposes — they understand how to grab readers’ attention quickly while still moving toward an actionable outcome.

7. Research is time-consuming
For most writers, researching is more than just clicking around on Google. It’s time-consuming, and it can take up hours in a day. To save time, hire a ghostwriter who can do it all — research, write, market and convert. They have experience with developing professional and persuasive business content.

8. SEO is critical for all websites
Since SEO is so critical to websites and blogs, it’s important to know what it is and how to implement it. An experienced writer can help make content shine by implementing appropriate SEO guidelines for an industry or topic.

9. Website bios and copy are essential 
A website is one of the most vital marketing tools, so it’s important to ensure that it contains high-quality content and bio. Hire an expert who will help create effective copy that converts visitors into leads or sales.

10. A website needs an FAQ page
FAQ pages are meant to alleviate any confusion customers may have when coming across a website. FAQs can be as simple as a page that has common questions listed by their subject areas or can be an interactive tool for visitors to submit their own inquiries. A ghostwriter can help design an effective FAQ page for any website.

11. Blogging is an effective way to promote a business
Having a successful business is all about branding and marketing. Ghostwriters can offer professional content that fits a brand and is also an effective way to advertise a business. People are often happy to share these posts on their own social media networks, increasing followers over time.

12. Writing skills are needed for high-quality content
Are you a skilled writer? Most people aren’t. If a business needs professional content but can’t produce it themselves, they will benefit from hiring a ghostwriter. A great idea for content can be made fantastic with an experienced writer behind it.

13. Email marketing has its advantages
Email marketing is one of the most cost-friendly and effective forms of digital marketing. A ghostwriter can write engaging content to help you grow an audience and keep a business in front of many eyes regularly. Engaged audiences have much higher conversion rates, meaning a better chance at success for campaigns with email marketing.

14. Social media skills are essential for any business
Professional writers can curate great statuses, tweets and posts that keep social media accounts fresh. With fewer characters per line of text than with blogging, writing for social media requires its own set of skills of crafting shorter engaging sentences.

15. Strategy planning is complex
Business strategy planning is often complicated and may require the help of a ghostwriter. This requires an individual who is familiar with business processes and has solid written communication skills. Consider contacting someone that specializes in custom writing services to assist in strategizing a new or existing business.

16. Marketing is intimidating
While a business may have some ideas about what works and what doesn’t, they may not be professional marketers. To make sure any message gets out there in an appealing way, it makes sense to hire someone who knows all about marketing. That someone is a ghostwriter.

17. Putting thoughts into words is tough sometimes
If there’s no time to turn thoughts into words, creative writers are available. They can help turn your ideas into marketing copy that leaves a lasting impression. The aim of any business owner should be to leave a long-lasting effect on the target audience. Ghostwriters help businesses do just that.

18. Content creation takes a lot of time
Creating any type of content is time-consuming and hiring a ghostwriter makes sense. Even when using software to automate writing, there are always edits and revisions that need to be made before publishing, which takes more time. It may not be quite up to par with what an expert can do.

19. Targeting a specific audience is difficult
When writing content that is aimed at a specific audience, it can be difficult to deliver a piece that resonates with those individuals. This is where hiring a ghostwriter can come in handy, especially when having limited experience and knowledge of a particular audience. A professional writer has experience with various demographics and knows how to appeal to all kinds of readers, which will give you a leg up when trying to reach out to customers.

20. Lack of quality content is harmful
A business that lacks quality content won’t stand a chance. Without it, any website can look sloppy and unprofessional, and customers will have no reason to establish trust or make a purchase. When content is lacking, so is a business’s chance at success. 

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