10 Clever April Fools’ Campaigns Every Brand Can Learn From

Normally, brands need to be authentic and clear in their messaging. Consumers need to be certain about who you are, what you do, and what you stand for. There’s one time a year, however, when marketers have the freedom to break the rules, unleash their creativity, and engage in a little harmless deception about their products, services, and ideas: April Fools’ Day.

Of course, it’s still important to strike the right note to make sure that you amuse and entertain your audience rather than annoy and confuse them.

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A successful April Fools’ Day campaign must contain these elements:

• It takes the message in a clever and unexpected direction while still being on-brand.
• It features the brand’s products or services in an over-the-top fashion while ensuring that the audience in is on the joke and that the brand is portrayed in a positive light.
• It shows that the brand has a sense of humor about itself.
• It’s executed in a way that looks realistic to the consumer.

In their recent blog post, 10 Great On-Brand April Fools’ Campaigns, the marketing experts at MDG Advertising revealed 10 major brands that nailed the art of the April Fools’ Day campaign and provide lessons that every marketer can learn for their own brand.
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10 Great On-Brand April Fools’ Campaigns
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While the freedom to engage in April Fools’ Day trickery can spark creativity, it can also be a headache for marketers. Brands have to be careful with their stunts, finding ways to humor audiences while ensuring that everyone is in on the joke.

In MDG Advertising’s new article, 10 Great On-Brand April Fools’ Campaigns, readers will learn how their brand can indulge in some fun without causing confusion and/or provoking a backlash.

Click here to read the full article

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