by Kim Niemi
The frenzied pace of the Digital Age has opened the door to an increasing number of grammatical slips and typos in Web content, not to mention the constant bad examples perpetuated by netspeak. With the attention spans of technology-addicted consumers shifting every few seconds, content needs are voluminous and deadlines are swift.
But as speedy as the ever-changing headlines are the judgments made by the audience this nonstop flow of content targets. With all the competition already in the mix, do you want to lose a client because you forgot to spell-check?
It might not seem like a big deal when you see even major blog sites regularly posting pieces that were clearly never proofread before publishing. But when your blog is meant to encourage readers to pay you for whatever product or service you provide, it becomes a big deal.
Here’s what multiple typos, spelling and grammar errors can signify to your potential customers:
One reason may be that many people think it doesn’t matter - the "if you can't beat 'em, join 'em" philosophy. Perhaps it doesn’t matter to everyone, but can you really afford to lose any business over something so fixable? The other reason is that many people don’t know how to proofread effectively.
Here are some tips to help you get the best out of your proofing:
Look familiar? It’s probably shown up in your Facebook newsfeed at least seven times. When you proofread your own pieces this principle comes into play even more; you already know what you’ve written, so you can’t view it objectively. Make sure someone else takes a look and tracks changes so you can see and approve their edits.
Need help with content creation or proofreading/editing your posts? Shoot us a message. That’s why we’re here.