What Your Brand Is Missing When It Comes To Popularity

by Mary C Long 

Many Super Bowl watchers were surprised by the New England Patriots last minute turnover in the 2015 Super Bowl, especially fans of the Seattle Seahawks. 


But perhaps even more controversial is the winner of the half-time show popularity contest: Katy Perry, Bruno Mars, or Beyonce? 


The numbers are in, and they tell us a lot about just how little marketers know about their target audiences…

---

Correctly predicting the public’s fickle tastes has been the goal – and often the bane – of many a marketer. Tracking trends, taking polls, and following the charts are all part of the process. But none of that really gives you a solid answer. What does? Passion. And here’s what you need to know about it.

Consider that 2015 Super Bowl Half-time Show (no, this post isn’t about the Super Bowl, don’t worry), featuring current pop darling Katy Perry, whose spotlight was unintentionally stolen by a guy wearing a shark suit.

According to this chart from NetBase, Katy Perry’s performance was not only rated lower in terms of overall crowd reception than rival diva Beyonce’s knockout 2013 gig, but it also tanked when it came to audience anticipation.

Read the full post at Commpro.biz... 

IMAGE CREDIT: BLOWING PUFFER FISH