Correctly predicting the public’s fickle tastes has been the goal – and often the bane – of many a marketer. Tracking trends, taking polls, and following the charts are all part of the process. But none of that really gives you a solid answer. What does? Passion. And here’s what you need to know about it.
Consider that 2015 Super Bowl Half-time Show (no, this post isn’t about the Super Bowl, don’t worry), featuring current pop darling Katy Perry, whose spotlight was unintentionally stolen by a guy wearing a shark suit.
According to this chart from NetBase, Katy Perry’s performance was not only rated lower in terms of overall crowd reception than rival diva Beyonce’s knockout 2013 gig, but it also tanked when it came to audience anticipation.
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IMAGE CREDIT: BLOWING PUFFER FISH