Ghostwriting in the social media sense can be divided into two categories:
The whole point is not to be able to tell the difference. The best ghostwriters can capture the voice of their personal clients, while promoting their message, so that no one is the wiser.
With corporate clients, it can go either way. You may be asked to sound like a PR rep, delivering the brand's message, but appearing clearly to the public as a hired hand, or you may be expected to sound like the voice of the CEO, board, or family behind the brand.
The amount of guidance you’ll receive from clients will vary, but whatever the assignment, one thing you DON’T want to do is confuse your own personal voice with that of your clients’. Tweeting your own opinions from within client accounts is social sabotage, and will only land you in a heap of trouble.
Want more tips on avoiding social pitfalls, and standing out in the crowd? Subscribe to our Ghost Tips for direct-to-your-inbox strategies.