by Lily Bradic
This topic of this week’s Web 101 is Whisper. If you’ve never heard of it before, that’s fine — it’s probably not much use to you professionally. Think of it as a cross between Snapchat and Ask.fm, and read on to find out more:
What is Whisper?
Whisper is a free secret-sharing app for Android and iOS. Users can anonymously submit secrets and receive replies from other users. It sounds harmless, but this is what it tends to get used for:
Who uses Whisper?
Whisper’s most popular with teens and young adults. It seems that a high percentage of users are looking to flirt, hook up, or whine about being bored.
Why should you care?
If you have kids, you should probably mention Whisper next time you talk to them about Internet safety. People on Whisper are strangers, and there’s no way to verify what they’re saying about themselves are true.
And although other users don’t know who you are, Whisper does, so don’t count on any illegal “secrets” remaining secret for very long.
And worst of all? It has a "nearby" option, so it makes meeting up with other "Whisperers" IRL (in real life) just much too easy. And creepy.
Fortunately, Whisper IS trying to do something about suicide/self-harm related posts. If a post is flagged, it’ll be replaced by this:
Is Whisper good for marketing?
No. Not really. In fact, you should probably avoid it altogether. It’s an app that, somewhere down the line, is going to get a bad reputation. Teen user-base + anonymity = trouble. Ask.fm taught us that.
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