Facebook beats other social media networks hands down in terms of popularity and, consequently, reach.
With about two billion people using the platform daily, you have a wide audience to target with your ads.
If you consider that social media users spend about 30% of their time browsing social feeds, you already get your foot in the door getting exposure for your ads. Then, as you use the proper techniques in social media advertising, there’s a good chance that you’ll also accomplish the rest of your goals namely attracting and engaging your followers and prospective leads on Facebook.
Further, the design of Facebook’s platform is very conducive for mobile users’ online behavior. The mobile app of the number one social media channel is so responsive and intuitive that users don’t mind clicking through links including those that contain mobile ads because they know they might get something of value.
Imagine how much traffic and revenue you could get from your Facebook ads. That said, if you’re not using Facebook yet to grow your brand, Spiralytics have got you covered with a handy infographic about Facebook ads.