Leverage the power of Instagram’s visual content to step-up engagement and reach.
With its astronomical rise, Instagram has emerged as a great tool to increase engagement and create brand loyalty. This blog takes a tour through some of the ad strategies that can be followed for making Instagram advertising a bed of roses.
Tips To Avail The Most Out Of Instagram Advertising
Involve more keywords and hashtags
Hashtags are keyword phrases placed after #sign to help users segregate content on the basis of specific choices. Instagram advertisers can easily make use of hashtags to make their content appear on specific searches.
Hasthtags can be used both on the new as well as existing content. You just need to understand the technique to use it wisely. Use a hashtag that is extremely popular and start branding them. This will make it unique and centered around your business. Branded hashtags enhance reach and build a community of user base. Consider the use of relevant keywords for brand product categories and user interests when adding hashtags to the content.
Do not forget “Instagram Stories”
Featured with a slideshow format, Instagram stories are live for a period of 24 hours. This advanced feature offers a stiff competition to Snapchat stories. It is now greatly being used by Instagram in an influential way. By using Instagram stories, you connect to a wide audience. It keeps your followers engaged and offers them great and productive content. With the inception of Instagram stories, it has become even more interactive. Not only Instagram stories are easier to create but also they get more people to take notice of your brand. All you need is a great idea to start off.
Having a winning business profile
The most important thing to take care of is your biggest USP. It can be in the form of an event, promotion or product launch. Businesses should update the “bio section” frequently. It should clearly explain what your business does to get people take an action. To make your bio stronger, use a profile photo relevant to your brand. It is advisable to choose the right username for your Instagram account. A 150 character content must be included in the bio. You can also insert additional CTA button. This will make a difference to your marketing efforts.
Collaborate with influencers
Teaming up with the influencers is the greatest way to increase brand awareness and expand Instagram following of your business account. There are many professional bloggers and celebs with a massive following on Instagram. You can tap into their account to give your business quick authentication and trust.
Make use of user-generated content
Leveraging user-generated content is one of the most successful strategies businesses are adapting in their advertising efforts. It helps brands build trust and better understand their communities. It also results in better engagement by encouraging more comments and likes. The audiences consider UGC more trusted than branded content and it also leads to a better experience.
Use “zoom” on photos and videos
Instagram initially came up with a “Zoom” feature that allows to do a little close-up marketing with the ads. With this functionality, users can pinch the screen to zoom images and videos. This feature enables brands to experiment with the creativity with ad shines. Engagement is dramatically increased and an interactive content can easily be delivered to the audiences.
Targeting the right audiences
Getting your ads in front of the right people is one of the major business strategies. One of the greatest advantages of Instagram advertising is integration with Facebook ads. This offers businesses an access to Facebook’s advanced targeting features like location, age, gender, language, interests, custom audiences, etc. With the help of these targeting features, you can increase click-through rate and make audiences interested in your business. Before creating any ad campaign, you need to consider your targeted audiences.
Use natural images
Instagram is all about visuals. Fantastic photos is what makes any Instagram account popular. High-quality images bring sales and brand reputation. These images fit in appropriately and naturally. Having blurred images lead to distraction and also deteriorates your image.
Having equipped with one of the most engaged audiences, Instagram, not only, gets your ad seen but also remembered. With these tips given above, you can board your journey towards creating eye-captivating ad campaigns. Does your business use Instagram ads as the promotional strategy? Do you still have any queries about it? If yes, please comment below.
Bryan Lazaris holds years of experience working as a developer with HireWebDeveloper ( #1 Company to Hire Web Developer ) and has a special interest in writing on social media trends. Not just these, the writer enjoys writing for technology, IT, fashion and numerous other subjects too. She has got experience in producing reader-friendly content.