To save you time, here are a few pros and cons of the streaming gaming movement:
Regardless of where you stand on the future of streaming video games, It’s impossible to ignore how device-agnostic marketing has influenced yet another industry by focusing on mobile-first technology.
The gaming community has spoken loudly against microtransactions, and game developers are listening. Some companies are even leveraging this movement to proudly label their games as loot-box-free.
The monetization of video games has now reached Capitol Hill. Last month Missouri Senator, Josh Hawley, introduced legislation that aims to ban abusive practices that “monetize addictions..and knowingly exploits children.”
Twitch brings the people together
I grew up watching my older brother play everything from Marvel vs. Capcom and Banjo-Kazooie to GoldenEye, Counterstrike, and Tribes. We would talk endlessly about how to get through levels, beat bosses, and practice fast-twitch reflexes.
The social aspect of gaming culture is what makes it so contagiously fun.
Twitch is a live streaming video platform that broadcasts eSports sports tournaments, personal streams of individual players, and gaming-related talk shows.
Marketing is a constant battle for eyeballs and attention, and twitch is winning the fight. With about 7.3 million hours watched per month and 148 million subscribers, Netflix seems to be the only thing that can compete.
Twitch has created one of the fastest growing businesses that brings people together to watch video games and socialize.
Video games are a business
Like any successful business, video game developers need to turn a profit. And while marketing innovation can bring new life and greater access to gaming, it’s critical to strike a balance.
Luckily, it’s the fans inside the gaming community who have fought loud and hard to buck any trends that take monetization too far.
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