Why should you sponsor an event?
Below are reasons to sponsor a golf tournament in your area:
Brand Awareness And Exposure
This type of marketing can offer a cost-effective way to market for a select group of potential customers. To enhance the exposure, a sponsor can appear on printed ads, website banners, flyers and postcards.
During the tournament, an organization can also offer coupons, freebies and gift certificates as gifts for winning for the event. Established brands understand how important event marketing is and are more than willing to get in front of the right clientele at an affordable sponsorship price.
Be A Good Patron
Customers love to see businesses that care about their image. An organization that is part of the community will gain respect and loyalty. Sponsoring a tournament is an excellent way to help improve the business’s image and increase sales.
Drive Sales To New Products
Brand awareness is great, but for some sponsors, it isn’t enough. To make the most of an event, a business can introduce a new product by offering free samples to the attendees.
Local events are an incredible way to network and get to know the community. Sponsorships usually include top executives and the sales force. They will either play in the tournament or volunteer during the event. Reach out to new faces and build a reputation they can trust. Don't forget to have golf-awards ready for the best golfers. Those players will appreciate the gesture of receiving a nice award.
Showcase Your Products
A display of a product or service can include the cups that the golfers and attendees drink out of. By adding a logo to these cups or presenting a one-time offer, a sponsor can add sales to their bottom line. This will allow the business to show off products without being pushy or sales gimmicky. Also, consider adding designs to the water bottles, granola bars, and golf balls.
Responsibility In The Community
Being a part of a social fundraising event is not just about making a dollar. It is about aligning your brand with the community and showing your potential clients what you are passionate about. Take this opportunity to express who you are as a brand and communicate your mission or cause to attendees.
How To Plan For A Sponsorship Event
A problem that a lot of fundraising events have involve the planning. For an organization to cover the costs of the event, they require proper insurance and venue costs. The number of chairs and tables have to be prepared properly as well. Think about planning the event at least one year in advance.
Positioning The Cause
As a business owner or organization, identify what you can offer as a sponsor. Are you good at feeding people? In other words, are you a restaurant owner? Do you offer an amazing bookkeeping service, to help with the donations and purchases? Figure out how you can contribute to the event and start planning a secure method to stand out at the tournament.
Include Other Sponsors
In some cases, there is more than one organization associated with an event. This can make the tournament even more successful by bringing in a large number of resources to the table. Prepare a fact sheet for other organizations to refer to. The sheet can describe the event in detail and costs associated. Have a few reports ready for any questions about who will be attending. The number of participants and supporters will be worthwhile to the potential company sponsor.
Marketing The Event
Post pictures all over the web. Use social media platforms to spread the word. If there is a restaurant involved, have them hand out flyers with their menus before tournament day. Look into digital marketing options, it is a wonderful way to get the word out online.
At the end of the tournament, a business owner can have the opportunity to offer the awards with their branding or logo engraved.
This is a wonderful way to market to the winners and their family members. Just imagine the winners bragging about their accomplishments to all of their friends.