by Olivia Collins
Holiday sales are appealing to people of all ages, especially teens. However, they don't necessarily have to be the traditional holidays like Christmas that most people automatically think of. Any holiday can bring a company lots of business if they advertise using the right techniques at the right times.
In my opinion, one of the best holidays to advertise on is Easter. Easter marks the transition from winter to spring, and even if there's snow on the ground, people will be in pastels. This is the perfect time to advertise spring products because people will be ready for it. I know I personally buy a few dresses around Easter every year to spice up my wardrobe for spring.
Pretty much any themed holiday is a good time to sell things to teens. St. Patricks Day is a time to promote all things green, the Fourth of July is the time to bust out all things American and so on. I think this works because people view these occasions as the only time of year they can buy and wear certain things. Like what other time of year can someone wear a "kiss me I'm Irish shirt" with a sparkly shamrock headband aside from St. Patricks Day? People tend to splurge when a theme will only be in style for a temporary amount of time.
A great way of getting teens unwilling to splurge to "break" is the free shipping weapon. If free shipping is guaranteed after spending a certain amount, it's almost impossible not to just add a few things in order to get said free shipping. I fell victim to this one only a few days ago while shopping for spring clothes on Forever21.com. I was content with my seven dollar dress, but once I saw I wouldn't have to pay the shipping fee if I spent $50 or more, I found myself loading my cart with things I don't need.
Free stuff is always the way to go when advertising to teenagers (though is there anyone who doesn't like free stuff?). I get free things on my birthday when I get a rewards card? Sign me up! You send a free gift that I most likely wouldn't want if I had to pay for it with a purchase of a certain amount? I'll buy whatever it takes. Free stuff is usually too good to pass up, especially when you're a teen on a budget.
IMAGE CREDIT: JESSICA QUIRK