by Kim Niemi
Social sabotage is a serious threat that will continue to grow as digital reach expands. If you’ve never heard of social sabotage, we explain it all here. It only takes one inappropriate-comment-gone-viral to bring your business to its knees. The good news is social sabotage is avoidable if you acknowledge that it exists, and establish a solid social media plan for your company and all employees.
Starting this week I’ll be sharing a weekly tidbit highlighting social media gaffes so you can learn from others’ mistakes.
But let’s start off on a positive note, with a good example by Starbucks, whose Twitter profile says:
Paige, Archana and Madeline. These three names comprise a clearly-defined trio touted as the voice of Starbucks on Twitter. What makes this brilliant is two things:
Being smart from the get-go may save you from falling into the many traps that lay in wait along the social media landscape. If you do find yourself caught, it may be difficult (or even impossible) to recover. Before that happens, we’re here to assess your risk and provide you with a solid plan to avoid a social media marketing disaster. Just reach out and we’ll make online less scary.