#SocialSpin: Can you admit to being wrong?

​It’s not easy admitting you’re wrong, especially when you don’t think you are. But, when you’ve offended customers, potential customers, or even strangers who’ll never be your customers — it's always best to apologize. Publicly. 

Be sincere

An insincere apology is worse than no apology. That said, a sincere apology can go badly wrong, too. Here are some tips:

• Get somebody to proofread your apology. If you're used to your own cynicism and sarcasm, you might not be able to detect it. Find someone who'll be honest with you, and tell you if you're being rude or passive-aggressive.
• Make it clear that your intentions were not to cause offence. 
• "Lapse in judgement" is explanation enough. Any more, and you'll be digging yourself a hole.
• Explain what measures you'll be taking to prevent this from happening again. 
• If you've offended a group of people, consider making a donation to a related charity. 
• Angry? Don't think it's fair? Get someone else to write the apology, or at least wait until you've calmed down.
• Don't get defensive  —  OR offensive. Remember Amy's Baking Company?
• For production problems, delayed shipping, or any situation where you've inconvenienced rather than offended: offer a discount, free extras, or any other gesture of good will.
• Apologize once. Then stop talking about it.

Never make excuses

Elaborate lies don't work, and a bad excuse gives the Internet a reason to keep discussing the thing you want to forget. The first of these stories wouldn't even BE a story without the excuse:

by Lily Bradic

This week in #SocialSpin, we’ll be discussing apologies  —  or how to say you’re sorry without making yourself look stupid, making excuses, or making everything ten times worse.