by Lily Bradic
This week in #SocialSpin, we’ll be discussing apologies — or how to say you’re sorry without making yourself look stupid, making excuses, or making everything ten times worse.
It’s not easy admitting you’re wrong, especially when you don’t think you are. But, when you’ve offended customers, potential customers, or even strangers who’ll never be your customers — it's always best to apologize. Publicly.
An insincere apology is worse than no apology. That said, a sincere apology can go badly wrong, too. Here are some tips:
Never make excuses
Elaborate lies don't work, and a bad excuse gives the Internet a reason to keep discussing the thing you want to forget. The first of these stories wouldn't even BE a story without the excuse:
It was so hot I was painting in the nude and I slipped on the floor, causing my private parts to fall inside the pipe. (via NY Daily News)
The RT was, in my view, gratuitously offensive. It was unintentionally RTd due to my twitter app being open and my phone being in my pocket. (via MailOnline)
And the second guy, a politician, should have just admitted he made a bad call. By making excuses, you're not taking responsibility for your actions — and that means people can't trust you. As a business or public figure, this is something you should absolutely avoid.
Have any tips for saying sorry? How about any bad excuses you've seen online? Let us know in the comments!
Image by Kristina Alexanderson