by Mary C. Long
Last month, VigLink announced the launch of Publisher Roundtable, a collective intelligence platform designed to help online content publishers grow their businesses.
To join the platform, publishers were asked to fill out short surveys asking them about their traffic, where it was coming from, and how well it was performing . . .
More than 250 publishers completed the questionnaire, offering results from more than 30 million unique monthly visitors spanning verticals ranging from “home and family” to “firearms and hunting” and everything in between.
While the report’s findings illustrated a few important takeaways, such as the vast importance of a quality search-engine-optimization strategy, it also highlighted some obvious trends occurring in social media that publishers should analyze and optimize for — specifically, Facebook.
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