I don’t care if you’re secretly the Grinch, Scrooge, or one of the bad guys from Home Alone -- you need to pretend, for the sake of your entire campaign, that you’re not.
Don’t go overboard. If you’re worried about cheese (as in, being cheesy, not buying the wrong kind for when your foodie cousin is visiting) then think about your brand image and tone it down if necessary. Acknowledging that the season can be stressful (and tacky) can also alleviate that worry.
Images are your friends. This is especially true over the holidays, when people are looking for gifts, even when they’re not actively shopping.
If you can make someone’s day with your post — a generous offer, a feel-good video, or a heart-felt reply to a comment — that’s even better.
Hootsuite is good for this. Here’s an idea: take advantage of Hootsuite Pro’s 30-day free trial to get you through the holidays.
Next, decide when you’re going to post. Try not to vary too much from your standard routine. Sure, most people won’t be online on Christmas day, but it won’t hurt you to schedule a post for those that are.
How about a “Happy Holidays” video from the team, or a special discount for anyone who does happen to be spending Christmas alone on Facebook?
If you get stuck, plan your campaign like you’re decorating a tree: don’t go overboard with the tinsel, spread out the candy canes, and save the star (or angel!) until the end.