Having a high link score remains as one of the most important ranking signals at the moment.
The Link Score
In a nutshell, Google determines a website’s link score by looking into both the quantity and quality of the site’s inbound links. The first element, quantity, is much more straightforward in that it simply means you have to aim to get as many high-quality inbound links as possible from websites or webpages that really matter. Essentially, a backlink from a trustworthy, high-authority website is a vote of confidence to your own website, signaling to Google that your site is likewise respectable and offers great-quality content.
Now, the second element is much less clear-cut. This is primarily because it is just the search engines themselves who understand their algorithms in complete detail, choosing not to disclose the exact process of how the value of links are determined.
Thankfully, however, experts are still able to make intelligent deductions as to which links really matter based on their extensive practical experience and on the numerous experimentations that they perform, whether for their clients or for themselves. If you’re just beginning to explore how you can improve your organic search performance with proper link building, then this short guide can help you get started.
Tips for Getting High-Quality Links
When reaching out for inbound links, it is important to remember that not all links are created equal. It’s a well-known fact that you can’t rely on inbound links from such shoddy sources as link farms or article sites that publish low-quality material. Neither can you rely on links created through spammy blog comments and other such atrocities. Instead of resorting to these black-hat methods, try to focus your energy and efforts into obtaining links the right way. Here are a few tips that you can follow.
Before beginning your link building strategy, it is important to make sure that you’re aiming to get inbound links from the right sources. Working hard to find partners that can help improve your link score and creating top-quality content that provides real value to readers are the best way to build your link profile without drawing the ire of search engines.
Glen Dimaandal is the author of GlenDemands.com and the CEO of GDI Online Marketing, a Philippine-based SEO agency. When he’s not blogging, Glen likes to talk about SEO in conferences such as SMX, PeepCon and Confluence where he has been featured in the past.