by Mary C. Long and Kim Niemi
Thanks to the Internet – and, more recently smartphones – “instant” has become the expectation for consumers. Cutting through the noise seems nearly impossible, as brands now face the task of tailoring their messages to EACH consumer, with specific and personalized offers designed to make consumers feel known and appreciated. It’s no small order.
How can marketers ever hope to do this? By combining big data with gamification techniques.
Read the full post here on Commpro.biz.