Should your social media management be in-house or agency?
Social media marketing is one example of a decision that’s more difficult. While there are few benefits to outsourcing the management of your social media presence, there are also a number of pretty compelling advantages to keeping it in-house.
So how do you know which option is right for you? I’m going to frame the argument for each to help you consider the most suitable approach for your business.
Keeping it in-house
Most business owners want to keep as many functions in-house as they possibly can. The reason for that is simple: control. Business owners want as much control as possible because understandably, they are protective of all their work. However, keeping social media in-house solely for that reason may not actually be a good thing.
The major driver behind the decision to outsource social media is the cost of employing a specialist in-house. Although extremely important, social media marketing is rarely a core business function, so it drops down the priority list behind completing projects and fulfilling customer orders.
However, if you do have the resources to employ an in-house specialist, or already have an employee who could double-up and manage the company’s social media presence on your behalf, then there are a number of benefits associated with keeping it in-house. That includes:
Unfortunately, there are also a number of downsides to consider:
Outsourcing to an agency
If you’re planning to outsource your social media marketing to an agency then you should expect to see some results. The extensive knowledge and expertise an agency has, with a whole team who do this stuff every day, should be a considerable benefit to your business. But what are those benefits likely to be?
But outsourcing is not all viral campaigns and conversions. You may also experience some negatives, which are likely to include:
Food for thought
Hopefully I’ve given you plenty to think about when making your decision and not scared you away from social media marketing completely. The more information you can get, the better you’ll feel about your choice.
Most importantly, it’s your business, so never agree to something you’re not completely happy with. We’ve all met salespeople that make their agencies seem like they’re the only solution, but there are lots of options out there, whatever you choose. There are also other social media management options you could explore.