How to Maximize Instagram for Your Marketing Campaigns

by ​Nichelle Smith, Guest Contributor

Social media can be successfully used today to reach your target audience but do not be in a hurry to treat such matters superficially. Your marketing campaign can benefit tremendously from a carefully-designed presence on popular platforms, such as Instagram. Keep on reading, and you'll discover how you can enhance the brand enhancement with creative digital marketing strategies.
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Your marketing campaign can benefit from Instagram!

Advantages of using Instagram
Many users are interested in the visual content delivered by social media. You can use this to your advantage and devise a strategy that is based on this particular type of material. Thus, you can increase engagement and reach the targeted audience. By using Instagram for your marketing campaign, you can gain more visibility and a competitive advantage over prospective competitors. Moreover, such platforms offer plenty of opportunities for free advertising.

Brand-specific strategy
Spontaneity is the key to a blossoming Instagram marketing campaign. Begin by determining your objectives and make sure to focus on visual sharing. For the best results, you can contact a marketing solutions company. Such specialists can help you to develop a creative strategy and increase both brand awareness and consumer engagement. Build content themes and showcase your brand, posting frequently and with plenty of visual representations (logo, graphics, images, etc.).

Hashtags
You should come up with unique tags for both your brand and marketing campaign. Opt for short and easy to spell, as these are quickly remembered by Instagram users. The more particular your hashtags are, the more they will lead to relevant images of your products and services. You can use these to become a part of the community, engaging and responding to mentions.

Campaign hashtags & contests
Come up with a name for your current campaign and use it in your hashtags. You can also connect these with on-going contests and promotions; do your research and make sure that the chosen campaign hashtags are unique.

Promote the hashtags throughout the campaign, as this will allow you to engage with prospective customers and increase brand awareness. The great idea is to require that the respective hashtags are used for contest entries.

Connection with followers
Instagram followers are always on the lookout for new products and services they can try out. However, when it comes to building a relationship with followers, few brands are successful. For the best outcome, present a clear brand strategy and post consistently.
Your account requires a high level of visibility, as this will present more followers with the opportunity of discovering your brand. When you post, come up with compelling captions and add strong visual content. Do not forget about contests, as these guarantee community engagement.

Conclusion
As there are not as many businesses using Instagram for their marketing campaigns, you have a competitive advantage to gain and use. Give the suggestions mentioned above a try and convince yourself of the benefits that come with using social media for your business. And, remember, Instagram is all about visual content!
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