Real estate businesses can use Pinterest easily to connect with potential customers.
Real estate businesses can also make use of this platform to easily connect with more potential customers. Here are tips on how to generate leads for your real estate business through Pinterest:
Pinterest is best used at certain times depending on your target audience. For real estate businesses, it would be best to post after office hours because your target market would be middle-aged working class people. To keep interest in your business, these people should be able to see you make pins every day. But, do not overdo it. If you have a lot of things that you want to post, it would be better to spread it out through the week instead of posting them all at the same time.
Picture is key
Pinterest is a visual medium, the image on your post is the essential thing to create interest. For example, in a real estate business, it would be necessary to show a great view or angle of the house that you are putting up for sale. With that, potential customers would be enticed to buy your property. Also, do not forget to take into consideration that most users use the mobile app. Therefore, it would be important that the image can easily fit in a screen.
Furthermore, do not forget to mix up your content. Not all posts should be pictures of houses. It could be a picture of a family having dinner or a family barbecue in the backyard. People get bored quickly if you don’t mix it up.
But words are important too
Even though pictures are the most critical thing in Pinterest, the photo itself should also have some keywords that could make your picture stand out. Also, it should be at least informative so that potential customers have an idea of what your business is. Do not forget to put a description in your photo, which should incorporate your pins, keywords to your business and a link to your website or page. These would help you entice the readers to click on your links.
Engage with people
Even though Pinterest can be used as a great platform to promote businesses, it is still a social media. So, do not forget to engage with other people too. You can’t just keep on posting. Read the comments and take the time to reply to your followers. Take time to engage with other businesses as well which could be related to yours in a non-competitive way. Other companies could also have the same potential customers. For example, real estate businesses on Pinterest can look for potential customers on posts of wedding businesses. Couples, who are planning a wedding, would also look for houses of their own.
These are some tips on how to generate leads for your real estate business using Pinterest as a marketing tool.