Gone are the days of wondering…
Will this dining room set fit in the corner of my room?
How will this shirt look with my black jeans?
Does this paint color match the theme of my home?
I am not the only one intrigued by this “phenomenon.” In fact, 60% to 70% of consumers see clear benefits in using AR and Internet of Things in their daily life and at work.
In daily life, 69% believed that the tech could help them learn new skills, 62% saw shopping benefits, and 62% saw healthcare benefits.
Brands are smart to adopt this technology as consumers are learning to expect AR as an option while researching products.
Below are a few brands that have been extremely successful in their AR adoption efforts.
No slow-down in sight
As we’ve stated in previous posts, the AR/VR spend is projected to reach $53 billion by 2022. That being said, these brands are successfully capitalizing on that trend.
In today’s personalized, experience-driven economy, brands are quickly realizing the potential of selling experiences. I believe there is great opportunity for brands to create an environment that is visually appealing and convenient. I am excited to see where the future of AR takes us.
It’s only a matter of time before we move past AR and VR and start reaching for the next pie in the sky.
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New Orleans, LA