Become an industry expert
As with blogging, you want to show the audience that your brand has industry knowledge that makes you better placed to serve them. Ideas for the content include demystifying certain notions people have of the sector, things they should consider doing to make their lives easier, educating them on their rights, or even sharing the news. That way, the company becomes the go-to brand for information.
How to videos
Here is where you show your audience how to interact with your product or service. Vancouver personal injury lawyers can share a page explaining how to file for complaints or the first things they should do when a person gets injured. In the same way, a company making blenders can display how to make the most use of their product and what how to prep ingredients. The central concept is to look for ways to make interaction with the product or service easier for a user.
Share event videos
Not everyone can make it for all events, be it a corporate dinner or a concert. Therefore, consider employing the services of a professional videographer that will best capture the occasion. It doesn’t have to cover the entire event; consider showing snippets with audio where people can understand the purpose of the occasion and what key indicators made it a success.
Join the bandwagon challenge
A fantastic way to show the human element of a company is through adopting challenges that might be trending at the time. It places your company in the more favorable light as people see that those behind the brand are as human as they are. Remember to adopt creativity when going about this undertaking- you also want to show the audience (and competitors) that you can think outside the box.
Share the platform
Sometimes creative wells run dry, and we need extra help. For that reason, consider engaging various stakeholders in sharing their opinion about the company or otherwise. That could take the form of an interview or respond to frequently asked questions in the comment section of the video. You can also consider collaboration with complementary brands to boost content output further. Those you partner with will more than likely be willing to return the favor.