In fact, a good looking website is not enough for any business to succeed, but it should be managed with a profitable strategy for more traffic and customer generation. A web audit will help you to get clarity on the factor list:
A full-service web audit can answer all these questions to the best of your satisfaction. Such a provider who may have worked with many brands and conducted many audits may help the brands to define digital marketing goals, develop a winning strategy, and ultimately increase revenue.
Services to expect
Findings and strategies
If you are aiming at a website revamp for better performance, then the consultant will first conduct a few meetings with you to uncover things about your business objectives, understand your customers, and the market competition.
The web auditing siteimprove consultants also do a lot of parallel research and convert all these inputs to a strategic audit plan to connect your customers to the brand. Such a strategic plan will also include:
An expert auditor will start the process by evaluating where your website stands right now. Analytical methods are used to find everything about the existing web pages, reach, how long people stay on pages, from where they are landing to your pages, etc. This research will help to understand what (and whatnot) works for your website.
Creation of customer persona
Every website speaks directly to a unique set of ideal customers. But, you can make a website accordingly only by knowing who the ideal customers for you are. Expert web auditors will work to bring clarity in this equation by deriving the exact customer persona. Next, by designing a website to meet the exact needs of your persona will help remove the guess from your site administration and make the goals much more real and attainable.
Designing the sales funnel
An auditor will also help define the touch-points through which your prospects go through before converting to a customer. By knowing these touch-points, one can increase the number of conversions at each point by meeting their expectations at each stage and delivery the right message at the right moment of decision making.
SEO and digital marketing blueprint
A comprehensive audit will also give the blueprint for digital marketing and SEO based on the audit findings. After knowing the type of customers, where they hang out online, and their decision-making habits, it becomes easier to make a perfect plan to reach them and invite them to land on your pages and take desirable buying actions.
Some other services to expect from web auditing consultants also include site architecture planning, conversion rate optimization, and content strategy, etc.
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