In order to do this, you’re going to need an expert team as well as the right knowledge guiding you. Keep reading to find tips regarding how to expand your business’s audience.
Use Social Media
It is no surprise that social media is fast becoming an unmatched marketing tool for businesses globally. In this context, social media could be used to widen your reach by tailoring your content to attract your target demographics. If done correctly, you should find that it’s both cost-effective and gives you a good return on your investment.
To create the right social media content, you first need to do research on your target demographic so that you have an in-depth understanding of who they are and what platforms they use. Doing so will enable you to create tailored content that captures their attention and hopefully, begins their journey down your sales funnel. The principle of target audience research also applies when trying to create content that will attract new audiences to your business website.
In a bid to create content that appeals to your target audience, it’s important that you don’t lose your authenticity as a brand. Pandering to your audience could result in you losing your voice as a brand which would mean your content isn’t aligned with your core values. Nevertheless, by using social media as a tool to reach and connect with other audiences, you should find that your business gradually expands.
Sustainable cities and communities as well as climate action are all objectives on the U.N. Sustainable Development Goals. Consumers are also becoming more aware of environmental issues, so they may be more likely to embrace businesses that are adopting green practices. For this reason, showcasing what your business is contributing to the green movement is a good way to capture new audiences.
If you aren’t yet an environmentally friendly business, start by educating your employees and getting them on board. Another positive step in the right direction would be upcycling or reusing recycled items like newspaper or repurposed artwork. Also, try looking for eco-friendly brands to deliver your products and services.
Some ways to create awareness about your eco-friendly practices as a business include integrating it in your messaging and including it in your brand stories. This could translate into social media posts as well as content on your website. Whatever methods you choose, be mindful not to pass your pro-green marketing messages across in a disingenuous way.
Promote Employee Wellbeing
Employers are increasingly realizing the importance of employee wellbeing and what an integral part of their success it is. This is because holistically healthy employees are likely to deliver better results than ones who aren’t. People may also be more drawn to support a business that treats its employees well, so this is another method you could use to widen your audience.
If you aren’t sure how to promote wellbeing, consider looking for ways to help reduce work stress and anxiety which is something many struggle with. A means of doing this would be by promoting a positive environment that is characterized by flexibility and ongoing support. It also helps when you speak with employees directly about their needs and work towards addressing them.
Another idea would be to develop innovative wellness programs. Common features employers include in them are fitness, social, mental health, and social activities. Research on the Verge shows that these programs can change health behaviors which could mean healthier employees who can give their best effort at work.
Diversify Payment Options
As a business, it’s critical that you keep up with technology and the latest innovations. This is especially true as technology is revolutionizing everyday activities such as the way people pay for transactions. In light of this, accepting alternative forms of payment could help you attract different types of customers.
Bitcoin is becoming more prevalent nowadays, so consider including that as a payment option. To receive payment with bitcoin, you’ll need a bitcoin wallet and a reliable payment processing service. Other options to try are mobile payments, eChecks, and click-to-pay email invoicing.
Beyond the above, there are many other ways to expand your business audience. However, the mentioned are good places to start as they’re fundamentals that could prove effective considering current trends. Having said that, as long as you’re authentic and offer true value as a business, you should be on the right path.
Frankie Wallace is a recent graduate from the University of Montana. Wallace currently resides in Boise, Idaho.